How to fine operation of electric business?

For an electrical business site, the flow of fine operation contains the following three core issues:

Question one, how to put the right goods in the right place?

Question two, how to reduce the link between the user loss?

Question three, where is the flow more reliable?

In the case of problem one, the problem can be subdivided into

1, what is the right commodity, for the Electric business website operations team, the most important commodity indicators include inventory, sales conversion rate. The sales conversion rate represents the proportion of a product's sales volume to the number of exposures.

2, where is the right location, the location has only one attribute that is the exposure rate, the exposure rate assumes that a Web page is placed in the same product, a location of the click rate in the entire page click ratio.

On the basis of previous sales experience to understand the sales conversion of goods data, location of the exposure rate, combined with the inventory information can be defined where the appropriate place to put the goods. For example: For less inventory, sales of higher conversion rate of goods, of course, should be placed in the lower exposure rate. For more inventory, sales of higher conversion rate of goods should be placed in the position of higher exposure rate.

To solve the problem two, the current website structure of the most commonly used three-tier structure, home-> page-> Product Details page, each layer will be accompanied by the loss of users. So the question two can be subdivided into

1, how to find out the reasons for the loss of each level?

First of all, we have to understand the platform we belong to the natural loss of each level, the category page in each location of the natural loss is how much, in the master of the normal situation we can reflect the abnormal situation.

2, how to reduce the loss of each level?

Through the analysis of the previous problem, we can basically identify the product that is having problems. So further we want to determine the attribute differences between the sales of good products and bad products, and which indicators can be adjusted to bring better results (e.g. brand, color, style sales on time attributes).

In response to question three, there are already many indicators and methods to evaluate the quality of traffic.

Author: Know