How to break the bottleneck of market in county-level local websites

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After years of development, the local website has become a first-line city began to gradually transition to three lines so that four of the county-level city, on the surface, the site is very scenery, the content of the site and the number of members also have a lot, but really can get a good profit is very few, especially the three or four-line county-level local site Many county-level local portals adhere to a few years, began to decline, and even did not succeed, has given up!

So what is the cause of the county-level local Web site development difficult problem? The author believes that the county-level local portal from the beginning did not find the right position, that the county-level local portals, it should be the focus of operations on their own small city inside, thus gradually framed their own innovative thinking, resulting in many county-level local website Market scope is very limited, In the limited local market, even if the operation of the outstanding, then the profits can be achieved, after all, is limited, in the current increase in the cost of today, the input-output ratio is obviously unbalanced, local Web site failure is inevitable! Therefore, the county-level local Web site to achieve success, break through the bottleneck of market constraints, So how can we break through?

One: Highlight the local characteristics in detail, evade the local attribute in the operation

The author thinks that if we want to break the bottleneck of local market, can not be simple to make a big whole local site, the current local site segmentation has become a trend, but also to circumvent the fierce competition is the best way, if from the beginning of the operation of a large and wide portal-type site, regardless of cost and competition are no way and has been successful in comparison with the portal, So from the beginning we have to locate the county-level local site is no problem!

After locating the local site properties of the county, we should create the content of the website with local characteristics, which is a very important link and the most effective way to attract local users. A long history, so that every county-level cities have their own local characteristics, and each feature is the essence of the Motherland's culture, Each county or to the humanities, or to travel, or to fashion, or to modern, each with flavor, then on the local site, it should be from the details of a different style!

But in the operation of local websites, it is not possible to exclude other regions, after all, the Internet itself is to share, and now many county units of young people all over the motherland, the earth has become a global village, if in the operation of the market, but also limited to county-level city personnel and businesses, it will naturally make their own success of the road more narrow! End up in a dead-end!

Two: The different county level local website data, the service and the function unification unifies is the development direction

So how can we get more market for county-level local websites, you can not own in each county city to establish their own local site, so the direction we are going is either to take the current Internet more popular local website agents, or the surrounding area of the county's local website to establish partnerships, For the first scenario, because the site's data, services and functions have basically integrated into one, basically solve the local site's market share problems, but the first scheme, there are defects, that is the main operation of the site is in the hands of others, they do not have the possibility of independent modification, and they are only operating! For their own development, There is no better space!

And for the second, through their own county-level local websites and local sites in the surrounding areas of cooperation, can also gradually expand their market influence, but this way, perhaps because of personal data, services and functions of the sensitivity, do not want to personally think that the best way is through the contract agreement, And the local sites around them, function and service sharing, of course, the cooperation of the site should be and their local site in the local market influence difference is not, you can not and a just online site to share resources, which is obviously unfair to themselves, under the premise of fairness, the realization of resource sharing, Can fundamentally break through the county-level local site market constraints bottleneck! The above content by Www.jyttop.com Jie Yi Tong in the admin5, reproduced please keep the URL, thank you!