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A good operation of a website requires technology, design, investment, sales and other aspects of active cooperation, but also need to use a variety of promotional means at the same time. Today, soft text has become a promotional product, the promotion of a Web site an indispensable means. This approach is simple and straightforward, easy to use, but the quality of the soft text is also directly related to the promotion effect. A good soft text can promote the site to get a higher weight, attract more traffic and flow, and even increase exposure to increase visibility, to attract external chain and outward promotion. But in the process of creating soft text, how to get inspiration, create high-quality soft wen? How to develop a keen ability to capture, in business, in the network, in life to find attractive material?
Looking for material from social news and hot topics
In the high-speed development of the network era, explosive news every day, hot topics, new words in the Forum, blog, micro-blog everywhere. As long as good at capturing, almost every news event, every hot topic can find a combination of points, naturally and their own website, merchandise, items combined. For example: Google quit the Chinese market, Jobs died, Guo Meimei incident ... Even a new vocabulary may find the right combination as an entry point. To be able to combine but not far-fetched not blunt, in the process of analyzing events naturally pull out their own to promote the project, the website, has reached the eye-catching, improve the effectiveness of the exposure rate.
Find inspiration in interacting with customers
In the customer's consultation, lies in the customer's communication, we will discover the website or the product many questions afresh. Most of them are not taken into account in the promotion, but in the actual application of the user encountered problems. These problems and solutions to the systematic collation, induction, summary, organized to create a targeted soft text. It can be said that such a soft article is the product of practice, which contains the summary of experience and rational thinking. This will be a great help to users, but also relatively reduce the workload of customer service, thereby improving the user experience satisfaction. At the same time can also be in the same industry with the same type of site advantages.
Learn from others ' articles and find the entry point
Want to create a good soft wen, often read other people's excellent articles, learn from each other, absorbing, but also a very necessary basic lesson. In the process of reading other soft text, it is not only thinking and learning, but also finding. Other people's soft text can also find a junction, the point of entry. For other people's point of view, we can in their own soft text to express opposition or approval, and then create a deep analysis or critique of the article. Therefore, the unceasing supplement and the study also can inspire the inspiration creation.
Looking for inspiration from the summary of experience
In the soft paper, there is a kind of system to comprehensively explain a problem, or from a macroscopic point of view of the overall analysis of a certain pattern of development. In this article, we can say that every small point of view, argument can let us extend an article. The systematic article often has the good logic, the theory, but because of the specialty is strong, in the general crowd's promotion degree is not high. Learn from its advantages, adhere to calm thinking, strict logic, but instead of using the popular plain language, detailed elaboration, may attract more people's reading and response
In short, soft text is small, but it is a Web site operation can not be neglected to promote the means. Therefore, we must pay attention to the creation of soft writing, from all aspects of collecting materials, capturing inspiration, creating high-quality soft text. This article comes from http://www.288.org love hair webmaster writing, reprint retention links, thank you.