How to display products effectively in enterprise website

Source: Internet
Author: User

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Enterprise website Whether is the product marketing station or the Enterprise brand station, all need to display the enterprise product effectively. According to the user experience effect, the best way to show the product is to improve the demo function. The demo of the product contains the elements of the sales demo, but at the same time the risk is also very big, as the saying goes, the benefit is proportional to the risk.

How to display the company's own products, the following i from the Lottery sales system website products For example to share some experience with you. From the user experience, the most effective form of product presentation is to demonstrate the way, then how to better demo products?

1. Simplify the demo and keep it simple

Feature-rich demos often leave a very complex impression of a product. Simplify your demo and feature features like the user display. In the demo lottery sales system Such products, we will feature features to the user display, the demonstration steps to simplify, user-friendly browsing operations. This will highlight a small amount of functionality and demonstrate a valuable feature for the customer.

2, stand on the user's point of view for demonstration

Product demo can not be just a simple picture demo, need to fit some text description, conditional on the voice function, the effect is better. In the lottery sales system http://www.fankeyu.com/product demonstration design, we mainly are easy to understand the language like Customer description product function, show how products can help customers. Users will not be concerned about how your product is designed, just focus on your product for them to be useless.

3. Multi-Test

Before you show the product to the user, you need to test several times in the local, so that the problems in the demo will be resolved, otherwise, the site on the presentation when there are problems, this will leave a very bad impression on the user. In our lottery sales system before the launch of the product, we tested very many times in the local, to ensure that no problem after the user demo.

4, not in the jargon or technical language introduction

Unless you are demonstrating for a customer's engineer, focus on what your product will do for your target customer's business, not what your product does. such as the lottery sales system product introduction, we mainly to show users what products can help users solve what problems, remember similar to "the best of similar products" or "leading" and so on the argument will make you sound very stupid.

Enterprise Web site product display, there are many aspects to be noted, there are a lot of ways to show, but to find suitable for their products display methods. Keep in mind that you cannot show the product for the sake of presenting it, but consider the problem from the perspective of the user experience.

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