How to enlarge the effect of soft writing in small and medium enterprises

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Soft marketing is the most commonly used marketing promotion means in small and medium-sized enterprises, so far according to the data show that the use of soft paper to promote enterprise products and brands of small and medium-sized enterprises in the growing, and the marketing effect and conversion rate is also a great surprise, so that the soft marketing has become the largest medium and small-sized enterprises marketing practices. However, the Internet in the continuous development of soft marketing by a lot of enterprises, but also in the soft text to promote the enterprise's products and brand culture, for this, small and medium-sized enterprises can do a good job of soft text promotion, long-term down can be the best promotion effect.

When it comes to small and medium enterprises How to expand the effect of the promotion of soft, I believe that will be a number of promotional staff resonance, now almost all enterprises in the soft Wen marketing, of course, the removal of other marketing methods, soft text promotion is the most commonly used. The recent author also do enterprise soft article promotion, just start to do when the total feeling can not expand the effect of soft text promotion, for a few weeks to do the soft text promotion did not bring effect, so the author and others to communicate and operate a bit, and finally to the enterprise brought incredible effect, So the author of their own practice to organize into experience with the vast number of promotional staff to exchange, so that more enterprises to expand the effect of soft text promotion.

The title of soft text to be packaged perfect

First of all, the title of the soft text to do a good job packaging. We all know that when users read an article, the first thing they see is the title, but the article, the importance of the title is very large, enterprise promotion staff do not underestimate the article title that short more than 10 words, which contains the knowledge is not small, if the title is written, you can bring a certain rate of reading or even conversion rate, The author sums up a few:

First: Learn to write the title party. In writing the title when you can write some title party, write the title must be enough to attract the user's eyeball, so that users see the title to click. Conversely, if the user looked at the title after no click of the desire to write the content of the article is also a futile, so to dig out the highlights from the article, more use of those who can arouse the user clicks the word. For example, the story of 3 women and 105 men, the content is indeed the water margin.

Second: the title should be consistent with user search habits. After the soft text is written, it will be posted on the major websites, this is tantamount to waiting for the user to read on these sites, but this is a problem, with the site updated every day, the content will be buried, at this time certainly no one to see, so we have only one way to let users see the article, We can in the title of some Kung Fu, the title written in line with the user's search habits of the title, such a writing can greatly increase the exposure of the article, and this effect is continuous, as long as a user search will be exposed. For example, the website diagnosis really has the effect.

Third: Insert the information to be popularized in the title. The above also said that the user read the order of the article is to see the title of the content, but the title of the good can not be made all people have the desire to click, so I suggest that you do a compromise approach, directly to promote information into the title. For example, A5 Marketing site diagnostics on the enterprise have effect, although the title is only a short more than 10 words have been to promote the perfect interpretation of the product information, users read the title even if not read the text does not matter, because the purpose of the promotion has been achieved.

Second, to the soft content of the composition should pay attention to

Secondly, we should attach importance to the composition of soft text content. Users in reading articles when more emphasis on the composition of the article, chaos of the article who also do not want to read, not only the cost of eyesight also cost brainpower, and even directly off the page, so the format of the article layout is very important, if not wrong words this is a primary school teacher has been emphasized knowledge. In the author's observation, many of the promotion staff in the actual work of many people have overlooked this point, do not know how to properly typesetting, it sounds like a little strange, but this is the truth. Good typesetting can bring a certain experience to the website and the user, so the typesetting of the content of the soft text should pay attention to.

For example, a promoter can edit an article through a Web editing tool, the author is like this, each time in the release of the soft text should be placed in the network editor on the format of the content, and then paste the article to another site, so that you can ensure the beautiful content of the site, the network editor can be downloaded under Baidu.

Third, the content of the soft text implanted ads

Then, the ads are implanted in the content of the soft text. What is the purpose of our soft text promotion? Is it just for the sake of the placement of the ad for everyone to see? In fact, in the network marketing circle, soft paper is the most commonly used and the most popular use of a promotional means, can be said that the soft text to promote a lot of enterprises to bring the perfect marketing effect. But the author found a disadvantage when reading other soft text, many people write soft text are very soft, resulting in very little effect, although the nature of soft text is soft advertising, but can not be advertising to write soft, and the highest level of soft text is to write ads do not like advertising, this will bring the best results. Therefore, in the process of writing soft text can be implanted in the enterprise products and brands and other advertising.

I give you a suggestion, but also the author used in peacetime. Every time you write a soft text in the article is not involved in any enterprise information, product information and advertising information, first as a normal article to write, after writing the article back to read again, to see how the advertising information is not imprinted in the implantation.

For example: the author in writing an article on the website SEO diagnosis Soft text, then in writing articles can be embedded in the content of some of the ads on A5 marketing, specific advertising details do not write out, but can be written as an enterprise after the SEO to restore the weight of the site, ranking, flow, etc. However, it is important to note that the ads must be related to the soft text body, can be a harmonious combination, so as to play the greatest effect.

Iv. write the soft text as a series of articles

Finally, the soft text is written as a series of text. What is a series of articles? The main is in the written security when the article is written in a series, like the author of these days to write the soft, small and medium-sized enterprises through the QQ Group, forum, soft text, such as the promotion of methods and skills, this is a serial article. There is a saying that the power of a man is limited, team strength is huge, soft wen is the same, if you want to achieve very good results, close to one or two soft wen to promote to go to marketing is certainly not too big effect, but if write series of articles to push to the user every day, the effect will certainly be very good.

Here is not to cite examples, the author said the advantages of a series of soft, small and medium enterprises to write a series of soft text can deepen the user's impression of the product, you can better product demand, can expand the coverage of the crowd faster. Writing a series of soft text is not difficult, such as can be around a topic, SEO diagnostic effect .... The benefits of SEO diagnostics ...

Written at the end:

Above by A5 marketing http://www.admin5.cn/article-322-1.html original edit. The above four are the author of a simple write, there are other methods did not write out, in general this method can enable enterprises to expand the effect of soft, of course, the promotion of soft text not only rely on these, there are other considerations, such as the selection of the promotion platform is very important, So small and medium-sized enterprises in the soft text to promote the need to master all the soft text of all the promotion skills to achieve marketing.

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