How to guide patients to counseling through articles

Source: Internet
Author: User

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The value of every medical website is to attract more patients to the station for consultation and to make appointments to the hospital through the network. So how do we achieve this goal? This needs the network SEO, the network art, the network editor, consults the doctor's full cooperation. This article will be on how to guide the patient through the article to give you a detailed analysis of the introduction, this is a little personal experience of this article, I hope that a lot of guidance.

How to guide the patient counseling through the article, this is the main responsibility of the network editor. Many network editors complain about the boring work, feeling that every day is written in a uniform article, feel very meaningless. In fact, may wish to think of themselves, every day to improve the quality of the article, so that you read the article of the patient, through your article to realize the severity of their illness, through your article came to the hospital for medical treatment, relieved the patient's troubles, then you do not feel that their work is meaningful. Network editors must have a correct attitude to work, every article is based on the attitude of the patient service, to write a more strong guide to the article. Then the article on the writing skills to introduce you, how to strengthen the guidance of the article.

1, the title should highlight the article Center, concise, close to the patient's search habits.

Generally speaking, the patient can see your article, all is through the search engine to the related question search enters, the patient searches, is not accustomed to enter the lengthy text, they will only be the simplest to indicate their question. So the title of the article is best in line with the patient's search habits, which is also the editorial requirements of the article to the main reason, the simplest common is, such as "What to do with the disease" and other articles. But I think, if the weight of their own website is not high, it is best not to compare the major aspects of the article, preferably close to the details of the article, such as some of the pregnancy after how the flow of the article, may be written in pregnancy one months how to do the people, the patient's problem written more detail, will reduce the same article on their own article competitiveness, Improve the ranking of their articles, increase the likelihood that the patient sees your article, only then obtains the opportunity which guides the patient consultation.

2, the content of the article to the issue of the overall analysis, from the content to enhance the readability and guidance of the article.

First of all, the article must be organized on the title of the commentary, should not appear irrelevant article content, to appear repeatedly the key words of the article, that is, this article will be the core content. The content of the article to have a guide to read the link, guide the patient to read the previous, next or you want to let the patient understand the knowledge point, this will increase PV, and then increase trust. Finally, in the right place on the advisory entrance, and annotated "click on" A category of words, so that patients naturally enter the consultation page.

In addition to the content of the article to be organized, but also to have a certain degree of readability, can not let the article too rigid, the patient looked uncomfortable, the article can be appropriate to add some cases, so that patients feel the feeling with deeply. Patients come to the hospital website to see the article, just want to solve the heart of doubt, if the article written by the hospital text is not clear, the patient can not understand will turn to other can provide valuable content of the site, so the article not only to put this question to understand, but also to write about the relevant issues, and guide patients to read related articles, This patient's needs have been satisfied, will like your website, if there is the need for treatment, will go to counseling.

One more thing to remind Internet editors is that we write articles to have a certain commercial purpose, after all, we are not professional medical experts, when you in the article in detail to answer the questions of the patient, must be appropriate to the patient, for the patient's body problems, your hospital to take the treatment, treatment advantages, Treatment results. Since the patient has a problem must be to solve the problem, since you have let the patient understand the problem of their body, why can not guide patients to your hospital treatment methods have a certain understanding, and then generate trust, and finally through consultation to seek medical attention.

3, the end should pay attention to summarize, deepen the impression of patients, again presented the core guide patients.

Many people think that writing a good article title and the main content on it, the end of the article is a quickie. In fact, this is wrong, the end of the article is also an important part of the article, it is the summary of the full text, you may wish to mention the article again, the key words to deepen the memory of the article, perhaps the patient did not consult, next time will remember your article, next to consult. At the end of the article, we can take care of the patient and tell him that the treatment is the key. Then let the natural launch of our therapy or hospital, guided counseling and medical treatment.

The above is the article on how to guide the patient counseling through the article a little experience. This article engaged in the medical network of the industry has been a friend for many years to help, thank you for your predecessors to my guidance, I am now working in www.csfck.com, I hope that friends and I will be destined to discuss the medical site of the article writing problems. If reproduced, please specify the source, thank you for your reading. &NBSP

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