How to make enterprise image and product promotion from the perspective of medical devices in business-to-business enterprises

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Often have friends ask me, business-to-business type of enterprise how to do corporate image and product promotion, in fact very simple, adhere to do the following three: 1, participate in the industry's most important exhibition; 2, landed excellent business-to-business platform, 3, set up suitable for their own industry media distribution channels. The premise of course is to do a good job of enterprise product quality, corporate culture and information. Today I have some discussions on how to choose a business-to-business platform.

I am a study of publishing and design origin, because of interest in the enterprise information construction this piece, later as China's largest medical device manufacturer's information director. Because the subordinate of the 10 enterprise production categories are different, we only to their information construction management and guidance, not to unify and interfere with its specific implementation. Business-to-business Web application is only a small piece of the sales chain, but also the smallest investment. Our enterprise is a typical business-to-business and business-to-government nature of the large state-owned enterprises. For business-to-business applications, we use the model is: the group level to do the news, subordinate enterprises to do product and technical information release. According to the model to choose the best medical device for our business-to-business Web site.

The simplest way in Baidu and Google search for "medical equipment" and "medical devices" and other keywords, will appear in the industry about 40 or more medical devices business-to-business Web site (by the way, not the top of the list of medical devices Business-to-business website is the best, the key is to see the site's background, strength and reputation, Random landing of the business-to-business system waste time does not say also damage their image), more than 40 sites are better than: China Medical Device Information Network (www.cmdi.gov.cn), 39 Medical Equipment Network (www.39med.com), Medical Device Information Network (www.mednet.cn), American di Medical Network (www.maydeal.com), China Medical Device Network (www.51ylqx.com.cn), HC Medical Device Network (http://www.med.hc360.com/), if the company has the strength to suggest you are landing on, If there are proposals for government tenders landing on the top three sites, because they have some government nature, 39 medical Network Although is a newly established website, but has the rich hospital resources and China's biggest health portal support also is an excellent choice.

US di Medical network is an excellent medical device platform, the Chinese Medical Device Network (www.51ylqx.com.cn) was established in the first half of 08, its own registered users 100,000 people, more than 5,000 of the enterprise members is exaggerated, estimated that the real individual registered users of 2000 people, Enterprise members within 500, but the Chinese medical Device Industry Association background, if the price is also worth considering the moderate. HC Medical Device Network is China's following Alibaba's largest business-to-business web portal, medical equipment is also doing very good, very worthy of enterprise login. Sanjiu Medical Network Main news information, is the release of corporate propaganda news, technology research and development results of the more excellent channels, I have many times the article to their editors, log out soon by many other websites reprinted, the spread effect is better. If you do not only make products, but also take into account the corporate image, brand building, it is recommended that this information-type Business-to-business medical device site will be more appropriate.

Here, we probably have a clearer understanding of Chinese medical Device Business-to-business website, according to their own business to make the best choice should not be a difficult thing! In fact, this application is also common to other industries, we can think about it.

Author: Yi Three personal website: www.art3.cn (not yet opened)