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Recently has written several articles, originally left QQ is to be able to find some links to the site, results n Many people add me, some really can't add, my friend has been full, yesterday cleaned up more than 200, yesterday there was a university webmaster add me, mainly want to ask how to do long tail keyword, Say too hot keywords are too difficult to do, ready to do long tail keyword, said such words I am very clear, he is simply did not understand what is called long tail keyword, today I would like to say long tail keyword.
Long tail theory first appeared in the "Wired" magazine, later in the "Long tail" has a specific exposition. Simply put, it means that the total market share of some products with low demand and sales volume can be compared with the market share of a few mainstream products, or even bigger. In the introduction of SEO field, the longer, more specific beads, the search for a lower number of words called long Tail keywords. A single long tail keyword search volume is very small, but the overall number of large, combined with the number of searches can catch up or more than some popular keywords, so I said that the student webmaster do not understand the long tail keyword, do long tail keyword is not one, but rely on quantity to win. There is a point, long tail keyword only in large sites can play the biggest role, because the hot keyword can only bring thousands of tens of thousands of of traffic, and long tail keyword can bring hundreds of thousands of or even greater traffic. So the big site really brings traffic is still the hundreds of thousands of of the long Tail page. Small Web sites do not have a large number of pages to do the basis, and can not effectively attract long tail search.
Although the long tail optimization of small web site can not play any role, but since someone mentioned, I will simply say how to do long tail keywords:
In fact, although do not need to do long tail and no way to do in-depth keyword research, also do not need to deliberately optimize the specific long tail keywords. Because the number is huge, you don't have to look at the number of searches, and then adjust the page optimization. So do long tail keyword most important optimization work is to do the certificate page included, as long as included, and then the page of their own site optimization is in place, long tail keyword rankings can be comprehensively improved. Sometimes you do not deliberately to do long tail keyword, just to ensure that the page is included and page optimization, long tail word on the overall rise. Factors that affect long tail keywords:
1. Guaranteed Content Update Quantity
Before you have included, you have to make sure that there is a lot of content, for small and medium-sized webmaster, in addition to reprint, collection, there seems to be no better way, so you must let users to contribute, to encourage users to publish content, so as to ensure "quantity", do not ask me what method, this everyone to think, you see webmaster nets, How it attracts users to contribute, it is easy to think of many methods.
2. The basic optimization of the website
The basic site optimization must pass, especially the internal link structure, so as to ensure a large number of pages containing long tail keywords are included.
3. Website weight
Enhance the weight of the site is also Hard, do this, not only the long tail keyword, is the site's main keyword will also have a qualitative upgrade.
Long tail theory is SEO must understand and key concepts, but to really show the effect of long tail keyword, to not start from the keyword itself, but from the site's architecture, content and the overall weight of the site (this quote from Zac SEO actual password)
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