How to improve competitiveness and improve business model in local industry portal

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Now the traditional industry has been hit by the financial crisis, exhausted state. It is an urgent task to find new economic growth points. Thus the traditional industry into the network has become a popular trend, personal online shopping continues to grow, B2B,B2C-style operations continue to improve, various types of industry portals are constantly emerging. According to relevant data statistics, 08 new business-to-business industry website 12%, Enterprise-run business-to-business business site more than 5,100, operating income of about 19 billion, employees more than 350,000. Industry portal Development Prospect is broad, the potential is huge. With the increasing number of netizens in China, the Internet is increasingly moving in the direction of subdivision. Regional differences have produced different cultural customs, but also produced a different market demand, so the subdivision of the local industry portal in recent years has shown strong profitability and development prospects. According to statistics, 09 local Industry portal site Market size will reach 2.89 billion, the expansion of market size means that opportunities are accompanied by risks, how to grasp a new round of development opportunities, the potential needs of netizens into the Web site users, improve the competitiveness of the site and improve the business model to become a local industry station have to think of the problem.

To further develop the site, we must dig deep into the site at this stage and the future development of the various types of problems. Webmaster Network admin5.com triumphantly believe that the local industry portal today is facing the biggest problem is in the endless number of local industry stations how to highlight the personality to enhance competitiveness. At present, the domestic segment of the industry portal has a lot, especially the local subdivision industry portal, but to make the characteristics of not many well-known. The reason, mainly because the market has regional characteristics, the market scope is not as broad as a comprehensive portal. May be a city, do the local yellow pages, there will be several, the market itself is small, the same industry has gathered more than one portal site, competition pressure sharply increased, if there is no innovation without characteristics, users will soon be lost, and inverted to other similar sites.

Perfect business model is also bigger and stronger inevitable, do not blindly think of the profit, excessive pursuit of profit will make your website lost direction. However, when the website develops to a certain stage, it must consider the future profit model and how to make more profit. Local industry portal only the Electronic business model and the traditional business philosophy of combining, improve their commercial business model, the development of a stable and huge customer base, can withstand the big shuffle of the economic crisis.

What if we improve our competitiveness and improve our business model? The author thinks that the following aspects should be done well:

First, industry information to achieve timely and rich close to customers

Now a lot of local industry station started on the line, may be updated more positive. But there are a lot of stationmaster is often three minutes heat, make a few pages, get some information, think already enough, will no longer update rarely update. Visitors, a few empty pages, lack of content. Even if your site SEO do a good job, the promotion of a large, no rich information can not remain users. Information is the core of the industry station, customers to your site, the first is to obtain timely and rich information content of interest. Rich timely and effective industry information can further enhance the visibility of the site. So, do the local industry portal to remember, your station is to serve customers, only in time to enrich the information close to the user to improve the number of search engines, improve the ranking of the site, improve user loyalty.

Second, the site should focus on regional, differentiated development

Because it is to do the local industry portal, so the site should not only consider the characteristics of the industry, but also pay attention to the regional differences, the same industry, in different regions will have different needs, the user's characteristics and preferences are not the same, these should be taken into account. Where is the characteristic of the local industry station? The author thinks that is the localization, the website should according to the local market price to formulate each development strategy. Although the geographical causes of market-wide fixation, but in this only not big market scope may gather many similar websites, the competition is intense, may the profit pattern, the website content, the promotion way does not have many differences, if wants to stand out, must make own individuality, In the same kind of web site to pursue the development of alienation, profitability, promotion, content, service and other aspects of innovation. For example, to do decorative building materials sites, in addition to providing appropriate advice, but also through the website to contact businesses and users to interact, not only innovation, but also a new profit point.

Third, the Market Analysis authority

Besides providing market information, the local industry portal also has an important source of market analysis. Site needs to establish a timely and effective market quotation platform, and the market to carry out an effective analysis. Market analysis of the most important point is authoritative, authoritative market can enable customers to understand the market to grasp the business opportunities, so that users of the site to increase trust and create a sense of dependency, but also to improve the site traffic, so that the site in the industry scale effect and brand effect. At present, the most effective source of authority is to cooperate with the Third-party testing agencies, pay a certain fee, and provide them with data and technical support.

Iv. actively cooperate with local businesses and actively carry out offline promotion

The local industry portal itself is closely related to local business enterprises, such as strengthening cooperation is bound to promote the further development of the website. The website may carry on the information sharing and the industry development thought periodically with the enterprise, seeks more cooperation mode. Web sites can use the advantages of traditional industry localization, and local business can take advantage of Web site network information. Resource information sharing, customer interoperability. Offline promotion is a good opportunity to cooperate with business enterprises, through the corporate business of the entity ads to promote the site, but also on a regular basis and business cooperation to carry out online promotional activities.

Five, seize the customer needs to find the right profit model

As a local industry station, more in-depth than the comprehensive industry portal users, so the site must understand the needs of local users, for local users to promote, and continuously improve the operation strategy. The establishment of the profit model with the continuous development of the site, and constantly in-depth understanding of users, and thus accurate user positioning and establish a profit model closely linked. Should be in the development of the combination of both, seize the user will mean the beginning of the profit.

The above five points is only a point of view, the implementation of the specific will also see the majority of their own positive efforts. Hope to take this can give webmaster a little inspiration, promote local industry portal prosperity and development.