How to improve the conversion rate of a website

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How can a Web site improve conversion rates in a marketing-oriented web site? Conversion rate is the standard of the success of the site, such as the official website of many products, or many types of sites, in fact, to the final or to the conversion rate, individuals think these conversion rates more important than IP, to improve the conversion rate of the views are as follows:

One, clear positioning, say "Bo", the surgery industry has specialized, if a person learn too much, it is difficult to master all, unless he is a genius, for the site is also the case, such as liver disease hospital, if a hospital said can treat viral hepatitis, fatty liver, alcoholic liver, etc., if a hospital subject too much, promote the characteristics too much, Will give people a kind of not proficient, unprofessional feeling, personal feeling is not as good as the main push can cure hepatitis B, construction station is also the case, may be hepatitis B network than the liver network, but for hepatitis B patients, hepatitis B may have a sense of belonging to some, but also let people feel more professional, is a Huizhou hepatitis B network, may have hepatitis B friend, Have a stronger sense of belonging.

Two, True and False, 8630.html "> Sometimes ads need to be bombarded, but sometimes, the individual feel also need to real, build station to write articles, customers to see, if blindly hear false exaggerated words, may make people feel bored, like marketing, the salesman chatter about their products good, Compare the pros and cons with the customer. Of course, this analysis is not fully analyzed, can not expose their fatal shortcomings in front of customers this is necessary.

Third, authority, the site would like to remind conversion rate, authority is important, objective authority is more important, authority can be reflected from several aspects, one is the atmosphere of the website Art Professional, one is the objectivity of the website article, one is the authoritative person.

Four, the main brand, to create word-of-mouth words, to improve the conversion rate, must have to attract customers, only in the article, the site to mention these, the brand, word of mouth invisible in the minds of customers, in order to more customers to pay attention to the site, and even to the website advice.

The above is a personal website www.hzygw.net four little inspiration, welcome to correct.