How to improve the details of the site optimization

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How to improve the details of the site optimization

First of all, we need to understand a problem, the site details of the perfect, there is no time period?

The answer is no. The details of the site are optimized for every day, week, and month to do things that are not terminated.

Well, then why should the site change the details?

Change the details is to improve the user experience, not to say that the site to constantly change. Because frequently modified things tend to be unstable.

So where are the details? First, we need to understand the bottom three.

1. What is the purpose of perfecting the detail optimization?

Our goal is to improve the overall experience of the site. Keep targeted users and repel users we don't need.

So we have to learn to refuse. The users we don't need may or may not be useful, but we all refuse. For example, Mercedes-Benz, BMW, Apple, do are high-end market, no low-priced brands. Because of the rejection of this part of the user, you can achieve maximum profit. Even if it is possible that this part of the user will bring a deal, we should not be wise and foolish, in order to deal with this to affect the other most of the target user group site experience. So deciding what not to do is often more important than deciding what to do.

Before the change, we must understand the location of the site, then how to locate the site?

First, be self-aware. Many people do not go to the rankings, to scold Baidu, but not to think about themselves.

If you want to let all kinds of users experience has increased, then the site will do more bloated, and not a distinct feature. So moving in this direction may be advantageous in the short term, and is not beneficial in the long run.

So, we're going to reject a subset of users, know what the user groups are really useful to them, and then only target this user group to do what's valuable to them, the sites they need.

2, how to improve the details of optimization?

First of all, we need to understand which part of the people we want to keep and what we don't need.

For example, a driving school website, and do car beauty, do model cars. So this part of the user is what we need to reject. Although the beauty of the picture will attract clicks, but this part of the click is we do not need.

For example, the corporate web site should eliminate the user groups that look at corporate news or industry news. These traffic although there is a very small may have a deal, but this will make the development direction of the site is not clear, there may be a deal in this will have the user changed not to deal. So the news column of the Enterprise website can show the company's recent situation for the purpose of doing, but do not use the news to do long tail word flow, or to update the news mainly to do site optimization, this is not desirable.

So, how should we change it?

Change of ① order, position transfer

For example, the navigation before and after the order, sidebar recommended to display the position of the article is conspicuous, the article recommended whether it is meaningful, whether the user is helpful.

② deletes part of the content.

We want to avoid the fact that the content interface is too large to affect more user experience in order to meet the needs of a small part of the user.

Of course, if some of the articles feel that there is no practical significance, it is not necessary to delete, but can eliminate it in the page exists in the link.

So how do you delete it? According to the site statistics of the thermal force, click on the map can be seen, users never click or click on the low amount of places, it should be removed or replaced.

3, improve the details of the optimization of the basis for the changes?

Based on the analysis of the site's anomalies, to make changes in detail.

So what kind of situation is abnormal? For example, we suddenly found that a post has an unusual click on the surge, then we want to analyze the problem is due to the title of the degree of attraction caused, or what caused it? Then, for example, publish a similar article to get a double click.

Of course, detail optimization is a never-ending process, different types of Web site methods are not the same, so you want to constantly find the details of the optimization, the most important thing is to be able to stand in the user's point of view to the site in all aspects of the evaluation, and based on these judgments, combined with the actual, to make appropriate adjustments, Can gradually improve the site's user experience, the site's user audience will be increasing, at the same time will be more and more favored by Baidu. Reprint please specify this article for new wo Li ielts Original: http://www.queenshinckley.co.uk