How to improve the user experience of the shopping site

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The webmaster who is engaged in the shopping website operation often all put the most energy use in the website "The outside repair", especially to the search engine optimization research, but often ignores the shopping website own "The internal repair". The number of orders = Site traffic x conversion rate, the number of sites to obtain orders is not only depends on the flow, conversion rate also occupies a great proportion of factors, conversion rate is often depending on the site's user experience degree of height. First you need to answer what is the user experience of the site? User experience English name experience, abbreviated as UE. is refers to the user to visit the website the interface, the function process establishes the psychological feeling. Users in the process of the impression and feeling, whether successful, whether to enjoy, whether they want to use again. They can tolerate the extent of the problems, doubts and bugs.

What about the user experience of the shopping site? How to improve the user experience of a shopping site? We think we should study and analyze it from the following aspects.

1, the server's response speed

If a customer is unable to open your website in 10 seconds, it is very unlikely that they will eventually be converted to an order. Choosing a better server is the most basic premise of operation. Here you can test your own shopping site in response speed across the country http://www.webkaka.com/

2, the page's sensory impact and order system

A shopping site in color, layout, and design function is able to seize the customer's eyeball in the first time and win the trust of customers. Beautiful atmosphere of the page, convenient and efficient order system, you can get more orders.

3, the goods and help information full

Many shopping websites often make such mistakes, the product information is not sufficient, the description is not clear, help information is difficult to find or non-existent. Some customers will eventually have to give up even if they are willing to order, because they cannot find the answers to some of the most basic questions.

4, and customer interaction mode of communication

The site uses what kind of way to facilitate customers to do real-time communication, the best way to cover QQ, MSN, Amoy Wangwang, professional customer service system, 400 telephone, message board, e-mail and so on.

5. Sound payment and distribution methods

Customer network security often depends on the choice of payment methods, in addition to the delivery of goods to pay, provide courier Agent Collection, third party payment is now online shopping mainstream trading methods, such as Alipay, Tenpay, PayPal and so on.

6, good after-sales service

Repeat customers are the permanent driving force for the sustainable Development of the shopping site, it is difficult to imagine how long a shopping site without repeat customers can endure. After-sales service is the last link of the whole net purchase, provide the good service can promote the customer to patronize again.

Of course, there are other factors that determine the level of user experience, and we do not enumerate them again. Need to discuss with the webmaster please add me qq:860269680. Anne's Gift (http://www.anngift.com/) original feeds, respect original intellectual labor, reprint please keep the link source.