How to improve user's viscosity by Forum class website

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The user is the traffic, is the business opportunity, the website develops a new user to have the cost, how enhances the website user viscosity, reduces the website user drains is each stationmaster must ponder seriously the topic. The author writes this article, is some easy to neglect the question to reveal, lets each stationmaster all come up with each other's clever idea to improve the user viscosity. This article's case website is Chongqing cq6.com, he participates in our Chongqing stationmaster training plan, Chongqing slips is Chongqing local a small has the famous Chongqing to make friends with the city, the information, the life, the entertainment community. But also face the user fluidity is big, the viscosity is not high trouble. After the author's own observation, put forward some countermeasures.

(i) Functional optimization

1.1) Personalized

Through a number of functional arrangements to show the individual personality of the user. As a community site, registered users can not be "boundless sea" submerged, the site should give every user to show their "elegant demeanor" opportunities.

1.1.1) Home on the regular display of a group of user image.

Home on the compression of some news section of space, replaced by user information, highlighting the user individual. For example, refer to Baidu home page way, show user photos and speeches.

1.1.2) Tell us what user events are happening

On the home page to open up a community aggregation information column, automatic release information, such as new registrations, article refinement, avatar Upload, task completion and so on.

1.1.3) to improve the management of activities

Home on the establishment of activity channels, the background has a sound activity management module. This can be an activity from beginning to end of the relevant information to focus on the display, with activity initiation, activity registration, activity record, activity evaluation, activity message and other functions, highlighting and users in previous activities through, experience.

1.2) Practical

At present, the practical function of the community mainly game-oriented, there are some calculator tools, in general or relatively single, thin, can build some community practical functions. such as the release of carpool information, the release of Donkey line information, the release of group buying information, published Word-of-mouth reviews. Use some practical functions to put the community's network resources into play. However, the need for the site in the technical framework to break through the limits of BBS.

1.2.1) Guide Yellow Pages (experience)

Regular release of some of the original practical empirical classification information is very user-approved. For example, "The Stone Shop of the facet of which home is more delicious?", "Chongqing main city Badminton court introduction and charges Daquan" and so on, hanging on the home page, the click Rate must be very high.

1.3. Discussion on some misunderstandings in function construction

1.3.1 News user viscosity is relatively poor, I think should be compressed. News section as far as possible to practical some original news, give up collecting social news, although it will add some of the site included.

1.3.2) to make friends to attract new users to register, I think it is feasible, but more should be user group diversification. There are plans to schedule some activists to stay as "moderators" or "celebrities" in various fields, and to accumulate a user base further through their relationships.

(ii) System architecture optimization

This is the work that any SNS community should think seriously. At present, CQ6 and most SNS systems, from BBS + blog as the basic framework, this framework is still applicable, but very weak data structure to hinder the further application of the site. In the foreground and backstage, it is necessary to expand the integrated information System (MIS) module and customer Relationship Management module (CRM). This is also the application of structured data, the site of the KPI for the meticulous management of the premise.

2.1 Expansion of the CRM module

We have to admit that, first, users have a lifecycle. The user's life cycle, the new network, into the long-term, stable period, recession period, until the net away. Second, the user is also a value level, with high value users, midrange users, low-end users. As a community manager, you have to be clear about your users, how many new networks there are today, how many are in the growth period, how many are in recession, how many high-end users there are, and how many people there are in low-end users. Third, users have different preferences. Users can press. With the user life cycle, value judgment, feature judgement three points, on this basis, the site can provide differentiated, targeted services.

2.2 Expansion of the MIS module

This, with the previous practical functional development is complementary. BBS + Blog Structure provides a very limited information field, basically a large number of event information fields are mixed in the text of the article. This is an impediment to depth mining and aggregation of community information. According to the construction requirement of MIS system, the different information is classified, and the Information field and information table are abstracted, which is convenient for practical function development and information mining and aggregation.

This article A5 first, with everybody. This article author: Chongqing Network Marketing Network www.cqadv.cn Li, reprint please reserve. My QQ number 133686088, welcome to exchange discussions with me.