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In large and small SEO group, often hear webmaster will complain, search engine how to their own web site is not friendly, Search engine how can not crawl their own product page (for doing E-commerce site operators to see this article in particular) even if the crawl when the input title keyword can not make the corresponding page in the important position, for these questions, I write a little experience!
For SE on Site page crawl and page orientation problem analysis:
1. The inner chain of the underlying page is not enough
2. Internal page weight is not enough, there are internal pages of the key words to be the key
3. Site level Two column page to make HTML static page
4. The site level two column of different pages to be a key word, and other key words supplemented
Solution:
Internal page weight Problem solving solution
1. Ensure that every day is included and updated to ensure that the internal page has its vitality
2. Web optimization and keyword optimization
3. The importance of Web page format
4. Web content Professional (can do some pure technical documents)
1th, included and updated
Try to be included in the pages and updates to the home page closer.
Update internal page information frequently
Web page code and keyword optimization
Code requirements Neat, specification! The site's navigation, on the title and so on, so that web spiders crawl
Web page format is important, the appropriate use of some <h1> series, there will be some help
2nd, the professionalism of the content
Proper addition of key notes and original articles, such as technical documents, technical parameters, product descriptions, etc., is very helpful for the weight of the internal pages.
Add internal links to pages:
1. The first page of the most important, and then each of the pages in the site should have a homepage of the internal links, including the bottom of the product introduction page
2. Website navigation
Site navigation links are search engine spiders crawl down the important line, but also to ensure that the site channel interoperability between the bridge, the proposed use of text links;
For example: Take my own station to say, http://un.cnmb.cn/8124/index.html page of the small categories of page navigation such as: Company Introduction, Product introduction, etc.
3. Breadcrumbs and breadcrumbs
The significance of breadcrumbs is to tell users exactly what position they are currently in the website, so that users can quickly reach the superior page through the navigation.
Breadcrumbs should list the names and links of all the parent pages (logical structure) of the page where the user is in
For example:
4. Relevance link
The article page of the News column can list the relevance article, also may list the correlation search result, for example: TOP10 under this class, clicks the rank, the previous article, the next article can also become the correlation link.
For example:
5. Sitemap
Make a site map and add a map link to the bottom of the homepage (preferably made in HTML format)
PS: The above for their work to sum up a little experience, such as the wrong place welcome to PAT Bricks!
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