How to internationalize Chinese national brands from the perspective of ten years ' negotiation

Since China's accession to the WTO, foreign policy has also been further opened up, so that many people with responsibility and sense of national entrepreneurs see new opportunities. Who can seize this opportunity, who may become the future of the industry in the brand representative, the export of national culture is an important force. When we are still staring at the hot pot, smell of melon seeds incense, who can think, 21st century today, a small melon seeds can also go out of the country, become homesick overseas important sustenance. However, in the hearts of overseas wanderer, deeply concerned about is still the taste of home. It is precisely because of this, the old godmother, contact and other Chinese characteristics of a strong national brand only began to step out of the door, into the world. "I have a dream to bring Chinese food to the world and create a world-class brand." Chen Xianbao, chairman of the food company, graduated from Jiangnan University, a renowned institution of Chinese food industry. In his view, China has so many traditional food but not too many world brands, the main reason is not to achieve large-scale production, lack of responsible enterprises to develop and promote. In recent years, multinational companies to Chinese enterprises step by step, Chinese brands are constantly eating away from the external brands, in foreign capital and foreign companies continue to China's enterprises under the merger and acquisition, a large number of Chinese brands have ceased to exist. The formation of this situation mainly lies in China's strategic lack of protection of national brand awareness, the Chinese tree international well-known brands of the road is difficult. The development of enterprises not only "iron needs their own hard", but also needs the support of outside society, supervision and help. Technical Innovation Achievement Contact and contact the melon seed production scale, the formation of industrialization, because of "stir fry to boil" this technological change and become a reality. "Stir fry for boiling" after the derivative of the "magic formula", will be the contact to new heights. Integration of a variety of herbal ingredients, "magic formula", not only to make melon seeds more tasty, but also abandoned the "fry" brought about by the bad. The "Boiled" melon seeds opened up a new frontier on the tip of the tongue. Yet all innovators cannot avoid the hard twists and turns of the Pathfinder. "There is no production line and tools to research and development side of their production," said the production director, "We are groping along the way, we need what kind of production equipment, it is drawn on the paper to order." That's how the road came out. We only have one insist, is to put the best products to consumers, because the consumer recognition is the power of enterprise Development "innovation is to do what others do not, and everyone has, the contact is better." A single look at the choice of raw materials can be seen one or two: Each melon seeds fell from the tip of the tongue, have to go through six processes, to sundries, to short, divided into narrow seeds, specific gravity, to heavy miscellaneous, infrared to bad grain six machine screening, and then undergo a rigorous inspection procedures, if the sampling is not qualified, this batch of melon seeds will enter the artificial hand election To ensure that each seed melon seeds are qualified and full. Strict control of the supply chain process in the procurement of raw materials, the company has established a stringent procurement standards, specified the Sunflower Seed raw materials terminology, classification, standardize the sunflower seed raw materials procurement and acceptance of quality standards, testing methods,Inspection rules and other technical requirements, and effectively put good raw materials. And the company and the supplier signed the supply contract, commitment and other documents have made strict requirements, can effectively eliminate the quality of the supplier of raw materials to enter the company. The company has formulated a series of systems such as purchasing management system, which is responsible for the position and personnel behavior of the purchasing department, the purchasing process and payment, the purchase bidding, Procurement contract review and signing and other aspects of the detailed strict norms, to eliminate black-boxes, commercial bribery and improper transactions, while the procurement of staff work process management and audit efforts to strengthen year by year. Contact the food through the above some of the strict measures, from the source and production process and quality inspection in all aspects, fully guaranteed the product quality. Sales network depth After nearly a decade of market development, contact food has been established to cover the domestic large and medium-sized cities nationwide sales network, terminal control ability, market reaction speed, sales channels stable and unobstructed. However, each step is consistent with their own groping to fight out, in the era of communication is not developed, rely on both feet to the products to the village, villages. Brand "Sales" ability to negotiate food since its inception attaches great importance to brand development strategy, adhere to the production of first-class products, mold first-class brand development policy, with high-quality products and perfect service, products won the broad masses of consumers recognized in the market has established a good reputation. Contact food is the only one in the industry in the international market has a strong influence of the brand, contact products have been sold at home and abroad market, by the consumers of all countries love. Contact food has been to "create delicious food, spread the taste of happiness" for the mission, through a set of quality control system in line with international standards, in strict accordance with industry standards and enterprise standards to organize production, the implementation of standardized, systematic, scientific quality management. In addition to strict inspection control, in order to have comprehensive product quality assurance, contact set up a strict quality inspection procedures, in the testing equipment used for the most advanced testing equipment for the vast number of consumers to provide better quality, healthier products. The issue of "national brand" will continue with the development of world culture. In China's increasingly take-off today, the Chinese people have always supported the local national brand as a major patriotic performance. However, many people may not know that they have been a favorite of a national brand is not authentic "domestic". Therefore, such as the "original eco-made" national brand is more meaningful, worthy of protection and support. In the future when people want to seek roots from traditional culture, if these precious national brands are not protected again, perhaps will never again appear. Tang Ren Tong Hao, Quan Ju de Hao, old godmother is good, the negotiation is good, these are only the Chinese national brand and cultural rise of the iceberg. The continuous revival and inheritance of national culture is what we want to see. It is the so-called: "3 billion, the national million." "