How to keep away from spam in the dotcom bubble era

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Since the birth of the search engine, it has brought many benefits to netizens, but due to the lazy habits of netizens, online spam content is also normal, but the search engine in the emphasis on the construction of the site to the content of the construction, to really want to get rankings, traffic, just rely on copy/paste is difficult to succeed.

The content of rubbish mainly refers to those who reproduce, paste, reprint remove copyright and other content, the repeated content of garbage will not only occur between two sites, sometimes because some of the CMS is not perfect, will lead to a large number of duplicate content on the same site, these content will be to search engine crawl caused interference, spiders will selectively filter, What impact will the Web site have on the appearance of these repetitive pages:

First: Waste spider crawling page, spiders have a crawling mechanism for each site, each crawling will have a specific number of crawling times, if the site there are a large number of repeated pages, spiders need to repeat the search for these, every time to retrieve a duplicate of the page, spiders crawl other pages of the chance of a small, at the same time, Spiders often filter the same pages that exist in the database, which results in fewer and less sites.

Second: Spread the main page weight, site there are several versions of the page, the webmaster can not determine the spider will crawl display that version of the page, sometimes the spider will be found to grab the page is not the main push, unnecessary pages are crawled, the weight is higher than the main page, such a copy content page will not only affect the site user experience, It may also lead to a reduction in the site's turnover. In short, search engines do not necessarily choose the version you want, which can lead to a dispersion of weights.

Finally: affect the user experience, whether it is the Enterprise class site, or mall class site, the core of the site are users, users will not like the site always appear the same content, or always appear on the internet flooded information, for users they want to see is new things, not to say that the original content, at least for them to help. Copying duplicate pages not only distracts the weights but also severely affects the user experience.

With the improvement of search engine technology, search engines can fully distinguish what is original? What is duplicate content? Spiders often clean up sites that have little value to users, and even remove them directly from search engines. Now is indeed the Internet bubble era, but still have a part of the webmaster stick to the original, stick to the novelty of things, as long as the stick to new things, will not be eliminated by the industry. In the bubble era to be reborn, how to avoid away from the garbage content? I would like to say a few ways:

First: Improve the specification of Web site information, the site due to system problems, resulting in a page can have multiple access, such a situation to try to make each page can only have a URL, the old URL 301 redirect to the new URL, so that the search engine to see you on the duplication of content improvement.

Second: The use of tag shielding, the use of canonical tags, Google, Yahoo, Microsoft and other search engines to launch a tag, its main role is to solve the Web site form different content caused by the same content duplication problem, this is the second good way to eliminate duplicate pages. Or use the robots.txt file to block spider crawling site copy page, or use the site's meta nofollow tag, to prevent any link weight to the replication page, these methods can avoid the site to copy pages to optimize the impact of the site.

Third: duplicate external duplicates. The site is collected, reproduced, without copyright information is very common, in order to prevent these external sources of the impact of the site, we can take some measures to remedy. such as the right to copy and paste, Web site content system, the same content title publication is not successful, clearly require user-generated content to be valuable, the content of the submission is best unique, submitted to other sites can not be published. Of course, these requirements may not be complied with by all members, but there are clear provisions that may reduce the point of such problems.

The Internet Bubble era replicate duplicate content is normal, Shanghai part-time Bar (http://sh.jianzhi8.com) that for users, they want to see the site is a variety of information, and not only the repeated pages, webmaster is the internet bubble era of the beginning of the people, is also about to be the end of the dotcom bubble era, as long as the webmaster themselves recognize the shortcomings of the duplication of content, stationmaster can real income, the dotcom bubble era can really end.