How to let the description write a solid foundation for the success of the website

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About the site description, many friends think and keywords, the impact of the search rankings is not particularly large, especially Baidu and Google for Meta description did not participate in the site rankings, many friends of this impression is only "can not be arbitrarily modified." Actually the website describes as a business card of the website, written well, for the help of the site is not what we think of as chicken ribs, imagine when users search a keyword, how to display in the first page of the 10 results of the selection of the appropriate click on the site, it will depend on the website description, so no matter from which point of view, The website description is essential equally also cannot be careless thing. So in the description of the time, everyone's writing skills. I want to sum up what most of my friends know about this. Site description can not accumulate keywords, short time effect may be good, but with Baidu for the algorithm upgrade and update, such opportunistic writing method will inevitably increase the instability of the site, so the keyword stacking practice is not advisable.

Site description to be concise, after all, presented to the user only a short 75 words, we obviously want to express their meaning as much as possible, and can not have nonsense.

Keywords to be reflected in the description of the site, although Baidu and Google for the site description and do not count on the ranking index, but the description of the Site keyword will certainly increase to a certain extent to attract users to click the chance, therefore, in the site appropriate to add keywords is necessary.

The above 3 ideas, I think almost summed up a lot of friends mind, yes, these 3 points are very correct, but why some people write well, some people write is not good? Because most of the time people understand things differently, some friends can see things under the surface, And I'm going to stick with my own grid description to keep my eye on the description.

First we need to figure out who the Web description is addressed to, one is not to ourselves, the other is not to the search engine, it must be addressed to the user, because as a description in the HTML code in the search engine is the most direct user to see the location of the search results close to the page under the title of the following two lines of text. Of the 10 sites on each search results page, excluding the top and bottom ranking factors, this is the three lines of text-the title and description tag, which determines which Web site the user goes into. As mentioned above, a suitable and appropriate description will increase the number of clicks on the site.

Since the description of the site is useful, can also indirectly enhance the site's click-through, then we will be the description of their own site to write enough detail, within 80 words as much as possible to cover their business scope, this will give the search users a full range of understanding of our opportunities, but the truth is this? I think not, Because the industry has done a survey, although the site description has 80 words on the line, but the general user will only retrieve about 20 words to understand, in other words, even if you write in a comprehensive, others will not necessarily read. So in such a case, what should we pay attention to when we describe it? Yes, that is the description of their own fall scarcity. Understanding is also very easy, that is relative to the competitor your bright spot is what, such as A5 site focus on the Webmaster trading platform, then in the description of as much as possible to enhance the exposure rate, Even if no longer involved in other content, but also to ensure that the characteristics of the business exposure, and Webmaster's home is committed to the source code download, then the webmaster home in the description of the emphasis on this, so that the description must not be a comprehensive success, but because based on their own industry scarcity. Let the user know in the first time what others have without you, and not others and what you have.

There is also a need to remind everyone that, because some friends in order to enhance the professional degree of their website, intentionally in their own website description to add some professional vocabulary, like some of the environment of friends to know what the meaning of cod, Some provide cod-related technical consulting friends in order to reflect the professional of their own website and use such vocabulary, in fact, our site target group is not fixed, not all engineers want to know cod test method, and not all do not want to know cod test friends will not come to our technology site, It is such a truth that rather than some of the jargon to attract the so-called target crowd, as grass-roots, so that their description as close to life as possible, this will lead to some additional traffic, as if the webmaster home as a leading webmaster station, its description is very easy to write, this is a good example.

Finally want to say is the website description as the site's own business card, must be in line with everyone's thinking logic, in fact, we do not exclude the description of personal professional expertise of the leak, because many friends think such advertising means too serious, the negative impact on the site, in fact, this problem can not generalize If your brand has developed to a certain extent, and the vertical flow from the brand is much larger than the search engine to bring traffic, then you can fully describe your business and ability to say it again, after all, in the eyes of business people, time is money, direct access to the subject is very important. The industry Zac and mouchangqing blog descriptions belong to this type. Above from my station http://www.chinatelphone.com free telephone network, welcome everyone criticized reproduced, thank you.