How to lock target keyword according to target user group

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Publicity for a product the first thing to do is: Find a target user base

For a website to do the promotion the first thing to do is: Lock the target keyword

Then build a website for a product to do the first thing you want to do is: according to the target user base, locked site target keywords. The key word is the whole website promotion process core part, the choice of keyword is reasonable directly influence the effect of website promotion. The article on how to choose the key words of the internet everywhere, for this kind of problem no longer discuss. Today we are going to talk about how to target user groups, mining site promotion keywords.

is not all the keywords should be related to the theme of the website? are all the keywords should be related to the promotion of the product? You would have thought "yes" before you read this blog post, but after reading this post you might think "that's not necessarily". Why do you say that?

What is the purpose of doing the website (Enterprise website)? Advertise the product or service!

To whom do you advertise products or services? Advertise to potential users who are likely to buy a product or service!

Do potential users focus on only one product or service? Certainly not, but also care about other services!

Is it possible to leverage potential customer concerns to attract potential users ' attention?

What is the purpose of a potential user's focus on a product or service? meet their current or potential needs!

is meeting demand only through a service or product?

Is it possible to attract potential customers through the same quality of service or product?

Perhaps the light of the above words to describe most of the friends will not understand what I mean, then a previously planned case to explain the "target users, targeting keywords" specific application. Pawn shop-I think most people are unfamiliar with this or have some misconceptions about it, and this 17853.html ">" Service is often limited to the region, so the people concerned will not be too much. If light from the provision of services to start, the promotion effect is certainly limited. So how do we go about promoting this kind of Web site?

Pawn shop Service is also to solve the personal or business needs of the difficult money, and these people in need of money or enterprises often think of bank loans! So why not use the word "loan" as a starting point to draw potential customers to understand and understand pawn shops and convert them into real customers? So in the planning of the pawn shop, in addition to the "Pawn Shop". Related to the key words, I will also "Tianjin loans, mortgages," This kind of words also joined the promotion ranks. Through months of practice, the effect is greater than expected. (The specific promotion steps, how to optimize these and so on later detailed, today is mainly to talk about the choice of keywords, so do not elaborate too much.) )

Through "according to target users, locking target keyword" This way, can be a good solution to the lack of key words, the promotion of low value of the bottleneck.

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