How to make consumers pay for innovation in the eyes of designers?

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Not long ago, I took the place of a friend to attend a seminar in the jewellery industry in Shenzhen. Most of the lectures are in the jewellery sales industry, and sometimes jewellery designers. The theme of this lecture is what I do not remember, I only remember dinner everyone poured bitter. I was most impressed by the phrase "Gold can only be sold by Grams, no one to see the shape."

Jewelry industry is a typical profiteering industry, why do we all pour the bitter? Compared to other retail industries I will be relieved: 100 of the goods sold to 120, 20 is the net profit, and the jewelry industry, 100 gold to be processed, put on the counter, by people sell, can sell 120 of the price. So it seems that the processing of gold is not to bring the value of gold, but become a selling gold steps, the designer's work has become dispensable. Although a good design can improve the sales of a certain jewelry, but ultimately consumers are willing to pay for the material, which led to the jewelry industry "weighing the two" status quo.

The internet has been criticizing China's ability to innovate independently, I feel biased. It is not without innovation, is a few people to pay for innovation, from the above examples of trading gold can be seen.

After I came back, I have been thinking about the way to change the jewelry industry weigh the status quo of the two, and even change the attitude towards the design. Though it's hard, it's better than doing nothing.

I am engaged in the internet, the first thing that naturally comes to mind is to use the Internet. Using micro-broadcasting, micro-credit marketing What I directly denied, it is only the counter moved to the Internet, to change the attitude of consumers does not make any sense. I think that to let consumers realize the value of design, we must turn consumers into designers. When he spent his mind and time to design things, it will not sell at a low price, which is higher than the price of the material itself, is the value of the designer. When consumers accept the idea that "designers are valuable", they are naturally willing to pay for new designs. Of course, this is the ultimate goal, the road to achieve this goal is extremely bumpy, but not without trace. I then try to use the development of the idea of gradually achieve the "everyone is a designer" goal.

First of all, the network has the function of gathering popularity, so a website is essential. The content of the website can be started from the jewelry design, after all, this is the problem that needs to be solved at present. But the theme of the site is not the jewellery itself, but the designers. The website should start with the designer, give each designer to open a column, and then put their pictures into the work column, and then with the design instructions, the use of materials, craft complex and so on. The most important is the design of the description, with a "story" to explain the design of ideas, design highlights, these can be valuable. Once the consumer agrees with the design idea of the designer, it can be ordered in the website order. On this site, consumers buy designs rather than jewellery.

If the site can operate normally for two years without closing, you can consider expanding the scope of the impact. After all, our goal is to change the people's consumption concept, so that people can pay for innovation.

The next step is to jump out of the jewellery industry and turn consumers into designers. However, professional design is not a matter of overnight, without the support of professional knowledge, ordinary people are simply difficult to get started. So a simple design tool is essential. Just as the popular simple station tools allow people who have not touched the site to build their own websites, use simple tools to design everything they can imagine. This design out of the things although no value, but let the consumer amuse oneself is also good, with the printing technology, let the consumer graffiti design into kind, and then back to its designers, also can bring a lot of cash flow for the site.

If the site is full of "guest designers" who cannot produce value, then the site will eventually perish. In the Web site using simple design tools successfully attracted a large number of "guest designers" immediately after the "Shari", so that there is the potential for the designer of the ordinary people in the site glowing fever.

Specifically, the Open column allows ordinary people to have their own columns. Like the first jewelry designer column, each guest designer can put his or her work in the work column. Whether it is done in kind or stay in the design drawing stage, can be shared with other "guest designers". If someone wants to buy, the site is responsible for "copying" the material and mailing it to the purchaser. Of course, as a product designer, naturally can obtain a certain remuneration from each purchase behavior as the design cost. With the encouragement of money, "guest designer" nature is to study more design, use more professional design software, do more professional design, finally become "elite designer". This is actually a process of creating a civilian hero.

When these "elite designers" are screened out, it is natural to increase publicity efforts to promote their success from the ordinary to the event marketing. Before that, help them to apply for a design patent, and then buy out the valuable patent to the factory or sell it at a high price after the event marketing.

Just imagine, every one of the selected design works are chosen, coupled with the story of the reverse of the marketing, plus the site to contribute to the event marketing, these works will bring to the site how much value. But these are far from enough.

When the site has enough patents to hold, consider turning the line. With so much patent resources to go to the provincial government to negotiate, let them sell the land at a low price, the exchange of conditions is to fully promote the development of local innovation, those patents is the ability to prove.

Get the land and build the Inventors Guild. Copy online models, free of charge for local inventors to provide raw materials, professional coaching, etc., and other valuable inventions to help them patent and help them turn their patents into products. The value of which I will not repeat, too much.

The point is now. If I was merely profiting from the invention of someone else's design, that would not help to promote the nation's innovative ability, I wanted a benchmark, a benchmark for innovative thinking.

After all over the Inventors Guild all over the country, I would mimic the union in the novel and build a hierarchy. Each inventor can carry on the level attestation in the association, different level gives different authority. Most of the resources of the association can be used at the highest level. This can change the people's negative attitude towards innovation and promote the innovation ability of Chinese people.

Sorry, I am a little angry, actually from the change of jewelry market to talk about the design of valuable, talked about inventions, talked about the innovative ability of the people. According to the development of this idea is not easy, right as my little yy it.

Although do not report hope, but still want to have angry green can contact me, together to change people's innovative ability to contribute.

Author: Chow, a liberal writer. Keen to explore and study the new Internet model. (Email: 991670615@qq.com)

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