How to make millet better

May 8, according to relevant sources, the Millet CEO Lei in the Global mobile Internet conference, said an enterprise how to be in China's evergreen, to their own revelation the biggest is Tongren temple and seabed fishing , Tongren Temple Spirit is the Millet products are very worthy of reference , to do the real material of the company; Sea bottom fishing service is thoughtful, is millet to learn on services . And every time he joins a new employee, he eats a sea bottom and experiences the service in place. At the same time, Lei also said that Millet is a unique company, it is hardware, software, Internet Services Triathlon Company. Millet adhere to the real material not lazy, to the Tong Ren Tong learn to do products, to learn to do the seabed to do service!

Q: Android is booming, there's a series of chaos behind the boom, and as the leader of the Internet, what are your calls and constructive moves to build and improve your mobile internet?

Lei: Objectively speaking, I think the number of Android apps has surpassed iOS, and I believe that the future will be vastly exceeded. But what is the reality that we can't ignore? The average quality of apps in the Android app market is worse than iOS, which is a big problem for us. So, in doing MIUI, we emphasize that the ecosystem is the quality of the audit system, we only promote the audit content, we do not pursue our system included how many applications, we pursue our recommendations for each application are in line with the norms, the user experience is better. So, here, for example, we have a unified mind. For example, we do a "multi-Journal reading", we "read more", the bookstore inside we have done more than two years, only 3,000 books, each of us from 76 publishers published hundreds of thousands of books inside the selected, graphic mix, we support the fine row. There are a lot of online paper books are scanned version, we also support. In the case of mobile phone size, we have to rearrange the size of the phone, many people do bookstores have hundreds of thousands of books, 1 million, 10 million books, but the books are at sixes and sevens. Our Android Market over the years after extensive development, the number of more than iOS, but the quality is far inferior, we strive to pursue these content, not pure pursuit of these quality.

Q: Some people say that Millet is what company? software company? The Internet service company? What is his business pursuit and business dream?

Lei: What kind of company is millet? Some people say that the original hardware, now turn to software. I think we are not particularly aware of millet, since the birth of rice three years ago, they define themselves as Iron Man three-phase company, at the same time do hardware, software, Internet services. When I say this, another question, whether you are software strong, or hardware strong, or the Internet strong? My answer is this, you ask this question, is equal to ask triathlon athlete, is long-distance running good, swim good, or bike good? To be a triathlon athlete, these three are not weak, At least to reach the first, and then on the basis of the first to talk about which is stronger. Millet and everyone before understand the company is not the same, millet in the pursuit of triathlon, from the start of the first day of millet, we start from their familiar road, first done MIUI, so miui do today, not the past six months do, is starting from the beginning, more than 1000 days of research and development, 150 versions of the iteration , hundreds of thousands of rice noodles together, the result of repeated communication. About the hardware you know better, don't say. About Internet service, is also our key push. No matter what we say Millet is the company, do not care, Millet is very unique company, this is the 1th I want to talk about.

2nd, when it comes to ideals, this topic is a bit big. When I founded Millet, I visited two Chinese companies, I think of the question is "what kind of enterprises in China can become a century of inheritance, to be able to grow green", I found a model is "Tongren Temple", I then seriously studied the "Tongren Temple" startled, Tong Ren Tong has 340 years of history, after several dynasties change, After a variety of hardships, but also in today is a well-known brand, I feel really great. Study Tang Ren Tong, the Tongren temple has two words, gave me a great shock, the first sentence "Although the processing is annoying, and dare not labor, taste, although expensive, and do not dare to reduce material", I translated into Jinwen is really not lazy. The people who sell dumplings do not eat their own buns, the people who grow rice do not eat their own rice, what do we do? including the milk powder incident, in fact, in today's China should be a new advocate Tong Ren Tong Spirit is really just material, I do millet time, the first idea, I think to do a really real material company.

It's a really good company. Because a lot of real things, the user can not see, this is a black box, your milk powder is poisonous milk powder, my milk powder is real material, your milk powder than I much cheaper, people do not know. Therefore, the real material will be a huge market competition, the competition in the dark, the Navy will give you a lot of interference, this difficulty can you stick to your own ideals?

The second sentence, "Repair is not seen, deliberately have days" you do things although no one saw, but God knows, I do millet, learn the spirit of the Tong Ren Tong, really just material to do everything, regardless of the user did not understand.

I've been talking about millet. Using the world's most advanced battery technology, using the world's leading lithium ion polymerization technology, this battery is much more expensive than the original lithium battery, we use world-class suppliers. I have always said that people do not feel, because the packaging can not see. March 15 this year, the Trade and Industry bureau spot checks on cell phone batteries, all brands only two battery qualified, the iphone and millet. I still believe that when you do everything, really only the old home know. When I was misunderstood, I always believed that God knew.

We learn from the first example is the Tong Ren Tong, the second example is the seabed fishing, we and the seabed fishing to do the service, with the Tong Ren Tong to do products. Many people say that millet is fried more powerful, is will hype, will be from the media marketing, I actually think these words are not really "millet", in the first 1.5 of millet, we incognito. In the past 1.5, we work in silence there every day, and then try to do everything well, when this thing touched a small group of enthusiasts, in the community is everyone's attention. Service inside we learn the seabed fishing, is word-of-mouth marketing. What is the core of Word-of-mouth marketing? to concentrate on products and services to do well, what applauded? To exceed the user's expectations. At this point, in the millet inside said, our goal is not to sell how many mobile phones, how much turnover, pay how much tax. We examine target two, can make the product that lets the user scream, the user buys the finished use after will not give a friend to recommend, these two points, we in the last two years inside almost do not advertise, do not participate in any exhibition. This year to attend the gmic Great Wall will, the main reason I was the chairman of the Great Wall, I really have no way, we have never participated in any exhibition, I believe that a, every mobile phone out, users feel good, will be voluntary to recommend to friends. I speak a little more, but I would like to express in general that there is a need for the spirit of Tongren in the business community today.

Q: Do you insist on rice chat?

Lei: I congratulated Tencent, MA and Zhangxiaolong on the success of the micro-letter, and they were great, and the product was even popular abroad. I think they are amazing as a fellow, and you may think I'm kissing my butt. I really want to say that our peers must be friends? must make the Yin recruit? Others should appreciate others.

Rice chat in the market second, has been very impressive, we want to give consumers another option, this choice you will be reflected in a number of new innovations, some better application of the function. I say this, you may think you do less than micro-letter, it does not matter, give us a little time, found that rice chat pretty good, such as using rice chat very much, chat the whole process very happy, this is what we pursue. Come back, just like 20 years ago, everyone was using a PC, and a few people with Mike, we want to talk about rice to make the quality of the content, we are far from doing, but we have done very exquisite, I believe that a considerable part of the person will use rice chat.

Q: See domestic mobile phone manufacturers gradually familiar with the play of millet, for us, there is no new play millet? Is our current advantage still there?

Lei: In fact millet this thing, we ourselves are very open company, speak more. I think the avenue to Jane, millet content of two kinds of spirit, Tongren Temple Spirit + seabed fishing spirit. Millet as long as adhere to these two, will be able to remain invincible, if the day we lose ourselves, is our own bad. Hope that all the peers, are studying millet, the real study is not millet, is the spirit of the Tong Ren Tong and the spirit of the seabed. Every time we come to a new colleague, our training is to ask him to eat a sea bottom fishing.

Q: How do you define your own DNA when Millet has made so many improvements?

Lei: OK, I think the DNA of millet in the whole Android system, I think the biggest difference is what? The DNA of millet is the internet DNA, very different from all mobile phone companies. What about this Internet DNA? Millet is not closed doors to do MIUI, Millet started the first day to invite enthusiasts and fans to participate in Millet research and development of the number of people may be more than 1 million people.

I say a few numbers, for example, after Miui made, the world has 25 countries, in fact, the language version of Millet only made three languages, most of them are netizens do. Millet support 43 of their own mobile phones, there are 143 of users do. Users every day in the Millet forum to make 200,000 suggestions and posts, now has a total of 2.3 billion. And we do theme market, this theme is unique to millet, set the rules, there are many designers spare time to help the design of millet. The biggest difference is that Millet is a company with Internet DNA, the mass line and the People's war applied to products inside, to believe that the masses, rely on the masses, from the masses to the masses, this is MIUI.

Q: I know you have been doing the ultimate thinking to do products, the ultimate is to force themselves to die, driving others crazy. Millet sales last year 7 million, this year will be 15 million, last year in the domestic market, this year may be abroad, want to more than 10 20 people drive crazy is not so difficult, if the 2000 of the company to drive crazy difficult? How to manage a big company with extreme thinking?

Lei: Thank you very much for your question, this question is a little complicated, try to simplify it.

First, the founder of Millet, the founder of the Golden Hill before the founder of the Software, participated in the founder of the network Excellence, as a professional angel investors, participated in a total of 25 companies, has run 27 companies. My dream is never to run a big company, my dream is to run a small company. Today, Millet is a typical small company, we may say that Millet has more than 2000 people, Millet has more than 10 billion revenue, you can be a lot of business can be very large, but Millet is a small company, millet the entire company is extremely flat, I have a lot of time with the first-line engineers, designers, product managers to discuss each detail well. A group design meeting is open every week, and there are countless small groups in the design meeting of the Rice chat Group one months ago. How to keep these companies in small companies, so millet to do a good job is the best management, good service is the best management, we do not have the entire management system. Everyone is focused on a problem, how to do your things well. We are excited about how to make people boast, we 2400 people are encouraging full customer service, to this extent, users will help us look at you, we every day in customer criticism and care under the growth. In this case, do you need to manage? Let this 2000 people, each person has 500 rice noodles friend, still need me to manage? The most important millet to do a good product concept from top to bottom, and millet is a very simple structure of the company. I often tell them that our company is the equivalent of a project team, I am the project team leader, five or six of us are members of the project team, we a day or two on a time, what the idea, immediately the final decision immediately executed, the entire millet structure, because I really did more than 20 years of business, I am a project Huawei, Lenovo, Tencent, Ali, But I do not want to do another Tencent, Lenovo, Tencent, Ali, I want to run a small restaurant in front of a queue, someone called me Redknapp to leave me a seat. This is the greatest happiness.

Q: Ray always hello, I am IT Business news Network, I would like to ask the millet mobile phone positioning?

Lei: Millet positioning is very clear, we mainly positioned in enthusiasts, first, we are most concerned about high-performance, we are very concerned about performance. Second, we care about cost-effective, this is millet very clear status, we serve two people, super enthusiasts and pan enthusiasts, this is our core pursuit of the goal. At this point, we have a lot of controversy inside, and then we have more and more agreement. We do not expect us to make products to please all consumers, millet mobile phones only sell to understand us, this is the point I have been pursuing. With this view, we have little interest in sales and sales, we are most concerned about the people who understand us, support our people, they are not satisfied with our work, here is definitely not a high-profile, we can with any one millet people ask, we basically have a basic principle of not trying to service all users, Not trying to please all the people.