How to make money from the media

In spite of the fact that a certain number of people earn millions of dollars and so on, this is only a case in which the vast majority of the population has little money to earn. Why is your media not worth the money? Because what you write is worthless and homogeneous.

The process of running "gossip" is a lot of interesting things, for example, since I set up a contact in the menu, it is often someone to inquire, whether to send an ad or ask if you can write manuscripts.

Q: Manuscripts write?
A: It's a little expensive.
Q: How expensive?
A: 25K, write only 1000 words.

And then? And then. In fact, I would also like to add: The price I also want to see the subject matter, holding a scold family thing I do not do.

I can imagine the face of the person across the network, "think of money to be crazy?" 25 bucks A word? I sent the conversation to a circle of friends and then I saw a comment saying, "That I want to 100k", estimated this sentence to say a lot of onlookers from the media people think: what, anyway, there is no such a sucker, then a higher price of the fantasy, this trick I will.

You will be a fart, if you really will, long time to make money. And look at me and explain why your media isn't worth the money?

We see this industry's micro-credit public accounts, part of the "media people" in the operation, which has a large proportion of the original media practitioners, especially editors and journalists mostly. Because of the decline of traditional media, some of the thinking practitioners are considering the future of the way out. Since the concept of the media has heated up, coupled with a seemingly successful case, many people can not wait to jump in. The reporter thought: "I finally no longer be the brain mutilated editor's gas, the editor thought:" I no longer by the brain remnants of the editor of the gas ... (Of course this is fictional), then a person, a notebook, a mobile phone, since the media can be opened.

However, the discovery or the change is not the door. In spite of the fact that we can sometimes hear such cases as making millions of dollars, this is only a case in which the vast majority of people have little money to earn.

Why? The main reason is that the content written by the media is worthless. The content producers of traditional media do not need to consider the commercial value of the content (here does not talk about social value), newspaper on the topic, the topic through as long as the writing content on the line, and then edited by the editor of the deputy editor and even the editor of the filter, the most likely to be the most likely to have dangerous content removed, leaving a perfunctory content in there on the line, Where does the media business value come from? Corporate advertising. Content producers do not need to directly consider the question of how to become present. When you play from the media, you don't think about the value of the content. Say you are not welcome, now most of the content from the media is not worth, so that is not a mockery, in fact, we have a look at their own to know, you are always in hot pursuit of the media, reports hot spots. For example, which company made an acquisition today, open the micro-letter public account, whether the media or from the media account, said the same thing, even the content is similar, do not know is not to take the draft, you write again good, but also to write flowers?

Jiangshan, the text, to see the electricity quotient today, tomorrow to interpret the O2O trend, there is a Mao use AH? Is there any real difference between the reader's view of your content and the content of others? No. What competitive advantage does your content have? You just become a big company's supernumerary PR, an information export, rely on this way to make how much money? Would it be better to go to a big company for PR?

So, I say most of the things that are written by the media are worthless. I am not saying that writing is not good, on the contrary, some media people themselves after the writing of things very exciting, wonderful return to wonderful, but worthless. Say no value, some people are definitely against, how worthless? Those big companies have a PR charge. Yes, but the PR fee is spread so much from the media head, how much do you have on average?

This internet is not lack of homogeneous content, if a topic only one person to write, this is very valuable, if a bunch of people write, I am sorry, this is the end of spam information.

The entire micro-credit public account content ecology, now look, scarce content is too little, homogeneous things too much. This is the biggest obstacle to getting the media out of the cash. The obstacle is set by the media. Because many people rely on the path, they slowly produce scarce content to come, relative content production costs become high, can only follow the big company buttocks behind to get information, open a press conference, please come to a trip, transportation take, good wine and eat, back to you a draft, a little change, the content came out, more convenient, Can you endure it? The time is long, also did not have the patience to sit down attentively to write the thing. Moreover, this way to mix, have to be in a team, encounter big company to engage in PR war, please you through your media to send a PR draft black competitor, you have the integrity refused? In this way, since the media has become a large company to support the supernumerary PR. The more familiar you are with a company, the more likely you are to get more information about the company, and then you will be stimulated to produce more manuscripts and, of course, junk. A year down, the real depth of the industry article is still a traditional media content. Very few from the media produced by the depth of content, instant by a variety of news aggregation tools captured, fancy you, with your content, what can you do? Since the media is hungry, you can eat and clothing, but also do not come up with greater commercial value.

Some people see here, will say, you say "value" confusing concept, perhaps from the media readers feel valuable. From the reader's point of view, also like to see scarce content, or you can send effective information, eliminate information asymmetry. From the portal site to micro-blog to micro-letter, if the reader see is a similar topic, are called a variety of "interpretation", the value can only be a layer of dilution, users do not want to pay for this. What does it mean to eliminate information asymmetry? Tell the reader something that may not be known, for example, to help startups introduce product features that will solve some of your readers ' problems, which can reflect business value, even if 1000 words charge thousands of, it may not be expensive; If you introduce the company, Just to help them find a partner, or contribute to the investment, such content, charge tens of thousands of, perhaps not expensive. Unfortunately, since the media are staring at the tree to see the sky, which have the mind to see the little seedlings just out of the foot.

Why is your media not worth the money? What you write is of no value. If you want to change your mind, think about what you've written. What the? Ask me how to make money from the media? Give me a micro-letter to send a two-dollar red envelope I tell you.

Title: Matt Herring