How to make the website more marketing ability

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Many small and medium enterprises in charge in the heart have a habit of follow the bandwagon, see others companies have done the site, feel that they have to do one. A website is done, put on the internet, like a card in the drawer, no one can see, the site is naturally useless. is a veritable and worthless thing. This kind of website's marketing ability is equal to zero. So, how to make the website has the marketing ability?

First of all, we should understand, want to use the Web site for online marketing is not a one-time investment to build a site so simple, more important work is the site after the completion of the long-term update and promotion process. Only adhere to long-term update maintenance, targeted promotion, the site can bring benefits.

Although site maintenance involves resources and cost issues, as long as the use of ideas, most of the SME site maintenance needs of resources and costs are not too high.

So, to let the website have the marketing ability, must let the website have the vigor first! While the site's vitality is mainly manifested in the maintenance and update of the site.

Website Maintenance

To ensure that the site is always normal access, if a server problem should be resolved immediately, to ensure that the site can be quickly accessible to people, this is to create a good user experience one of the basic factors. For example, the site accidentally hung a trojan, or in the virus, should be cleaned up immediately, increase site security.

Website update

Enterprise website is mainly to update the product and description text. General small and medium sized web site has not yet a background content management system, the Web page to update the need to know how to do the Web page of personnel, may be the Department of Enterprises big no such talent. However, you can make a website with the network company to sign the contract when the relevant web page update service terms, do not because the contract ignored this problem, wait until the need to update the network company is very passive.

When a website starts to be dynamic, the promotion will begin. But the website promotion is much more complicated and arduous, from the exchange link, the login search engine, the information publishes to the mailing list maintenance sends and so on, each aspect involves the specialized knowledge, already is not the simple study some such as the webpage production method may solve, but this part is also vital, therefore, For small and medium-sized enterprises to promote the website has the following recommendations: If you intend to do the network promotion, the preferred search engine promotion (Baidu Promotion), effective speed, targeted strong! Second, you can arrange the company's other employees to do some free network promotion, such as in business-to-business Register free shops, send some free information.

Some site managers on the network marketing inkling, received a number of spam marketing "Network marketing Software", the price is not expensive, sound to promote the site seems quite helpful. Recently, some friends in the consultation, asked whether the use of these software. In fact, the "Internet Marketing Software", which is advertised through spam, has not been believed by many people. The idea that a bucket of gold can be dug up with a few cheap emails is bad for a down-to-earth, trickle-running website. Because the user has not contacted this kind of software before, once mad sends this information, the website is very easy to be punished by the search engine, often will appear the entire website in the search engine not to search the website any information the situation.

The website this business card completes after, IS has the automatic attraction view the function, how lets this website be more people to see is important! Only let the website live, the website will have the marketing ability, can let the website produce the income; In addition, the website operation maintenance has not once and for all, also cannot hold the thought which the Pole sees the shadow. But in the long run, good operation and maintenance is bound to produce good results, there have been more and more traditional industries of corporate websites on sales performance growth has a small role.

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