How to obtain higher conversion rate by optimizing long tail words

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As we all know, the website optimization process in the long tail word for the promotion of the site conversion rate has an extraordinary significance, many people with obvious needs of the word is often composed of long tail words, I think we in the optimization of the site should not only focus on the performance of the main words because the site conversion rate is that we need to continue to pay attention to things, Here long tail Word optimization is undoubtedly the first in our optimization process must firmly grasp the flow source details of one, good gossip short continuation of the author through the following aspects and the detailed analysis.

First, the concept of long tail words introduced. Because many industry sites have their own professional terminology, the author here only to their own network AdSense understanding and grasp of the word and everyone a brief introduction, long tail word is in the main keyword or auxiliary keywords based on the expansion of the user search needs very obvious words or sentences, I personally for the long tail of the optimization of the word is because it is relatively long, so the competition is small optimization difficulty, ranking fast, but also for the site to bring a lot of valuable precision traffic.

The author here mainly to their own web site Soup Valley Hot Springs As an example: a hot spring category of the industry's website has many classes, one is about Tang Yu Local information station, the other is similar to the author directly to sell tickets as the core of the enterprise Sales-type Web site, I do the key words are soup Valley hot Springs, that the extension of the long tail words have what it, for example, Where is the soup Valley hot spring? What is the price of the Soup Valley hot spring? Soup Valley hot Springs Self-driving tour line is what? And so on these can be called the long tail of our site keyword, mainly because his characteristics are very obvious, user demand is strong, high precision, so the turnover rate is beyond doubt. In fact, the Tang Valley hot spring with this word as a subject we can extend a lot of keywords, such as: Xi ' an Lantian Soup Valley hot springs in what place? How to go to Lantian district of Hanzhong City? What are the places where there are hot springs around XI ' an?

Second, why do we want to optimize the long tail of the Web site optimization? Tang Yu Tourism network to do long tail keywords are mainly: we can spend a little time on the above optimization of the first optimization is less difficult, Imagine many industry giants are using the main keyword Soup Valley hot spring This core word optimization if we blindly use the main keyword and the other side of the competition will increase the difficulty of optimization. Second, the main problem is the conversion rate of the site, the search for people's goal is more certain, such as Search Soup Valley hot Spring Tickets How much money such a long tail word its demand is obvious is to buy tickets.

Long tail Word is the main reason for our choice, if a long tail word brings 10 IP Imagine 100 long tail word to bring the flow is very considerable, the key is how to dig the problem, the second specific to a long tail of many competitors on the site is not very concerned about the long tail of the word mining we just a real hit virtual. I think only people search words can do growth tail keyword, although such a long tail word can bring the flow of key words of IP less, but add up. Although not every long tail keyword can bring traffic, but some can bring a lot of traffic, as long as the use of good, these bring more benefits than some keywords.

Thirdly, how to excavate and expand the long tail word. Here are some of my common methods: mainly from the user's point of view analysis, analysis of the user's search needs and transposition thinking if they are users need to go to a strange place their first thought of what words to search. Also as a professional webmaster every day to see the site's keyword traffic statistics, you will find a lot of you usually do not pay attention to the long tail words may be through the user's search to enter their own site this time to the long tail words to classify and summary. Use the extension tool of some long tail word, set up and choose some words according to oneself. In our work learning process to have their own small, thinking ways and methods, to pay attention to the summary in the work.

Four, the long tail keyword constructs the thought analysis.

First of all, daily targeted to the site long tail word for statistics, it is best to long tail word for the article title for the content of the site article writing, long tail words we directly put in the article when using the article page optimization is the best way.

Secondly, for the website Long Tail keywords for the construction of soft outside the chain, some of the more competitive site long tail words we want to be appropriate for it to increase the quality of the chain, because of the high degree of competition in the long tail of many opponents or industry sites will not easily give up, this time we in addition to quality content, The appropriate high weight outside the chain can not be ignored.

Finally, to construct the high quality content for the long tail word, we optimize the long tail word is the key is to get transformation, once the user came to your site but the content of the article is very unattractive, do not stimulate the user to buy the desire this time, even if they spend a lot of energy, long tail word flow is there but no transformation, This is the most of the webmaster headaches, we have to do is one by one very attractive articles to explain the long tail of the characteristics of the word, so that users have a sense of immersive, so undoubtedly for the conversion rate is icing on the cake.

Finally, the author concludes, in fact, any site is composed of the main words and long tail words, as a small webmaster we care more about the transformation because the transformation directly affects our income, a site without lasting benefits I think any webmaster will feel tired because we do not have the money, There are not many big stations that input and energy, the industry site can not be a point of income but the next point is very many other places can be made up and the station once can not be sustained profitability, the webmaster must be changed careers. Well, the above article from the Tang Yu Hot spring http://www.tangyutour.com original webmaster nets, reproduced please indicate the author copyright information, thank you for your cooperation.