How to operate classified Web sites in cities below three levels

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Talk about the classification site, I believe most of the webmaster are more clear, because classification is a hot topic in recent years. At present, the domestic first-line cities, such as Beijing, Shanghai, Shenzhen, Guangzhou (not very significant), and so on, the classification of the site has slowly been accepted by people, recognition, classification of the brand here the competition tends to be incandescent, mainly: 58 with the city, the market, Word-of-mouth, people, 88DB The major provincial capitals, classification sites are also everywhere, so I suggest, you webmaster if you want to do classification, do not expect in these first-class city or capital city flowering, good planning, level two three cities have plenty of opportunities!!

Below is a combination of the classification that you are working on, how to run class two level three classification website: my website www.binglin.com

1, investigation, planning

As the saying goes, no investigation has no say, do the site must conduct a preliminary investigation, to understand the local customs, economic conditions, network development, Internet users, netizens active degree. My classified site is the city of Guiping, the city is not very big, but the Netizen consciousness is relatively strong, the local comprehensive portal, the vertical portal, the forum total has more than 20 websites, basically each website all involves more or less to classify the section, but after the investigation analysis discovers they all existence one fatal flaw: The information is few, the renewal is slow, No independence. This is a good chance to insert yourself. Do a full investigation, then start the site planning, my principle is to first consider the profit point, and then according to the profit Point planning site column and focus on the promotion direction. In this, also want to remind friends, do not say I am more interested, you can do the website, later to consider the profit. This idea is wrong, if the operation of the website can not solve your food and clothing, no profit for you, I believe your interest will not stick too long. Unless you have a lot of RMB! My site after the preliminary investigation, identified my site mainly profit point: real estate, beauty, medical, wedding, job search, while the site to determine the big columns: Job search, real estate, trading transactions, dating, business services, life services, inside the specific columns please seriously look at my website , the division of these columns and other classified sites are very different, this is the result of the investigation, the biggest feature is: localization, simplification.

2, the choice of domain name

Site planning after the most important thing is the choice of domain name. Very like admin5 graph words: A, do stationmaster, be sure to know the domestic small agent letter However, if the domain name you are registered in the small agent there, estimated waiting for you big, want to transfer are difficult, many sites to do half, found that the agent ran, disappeared B, must know that only registered. NET. CN is useless, You have to get. com Otherwise the pain will be with you all your life. A lot of people question why I choose binglin.com domain name, this domain name is to spend thousands of ocean to buy back, for other reasons, only good remember, nice, convenient optimization, easy to introduce and different from other websites

1, the choice of program space

Do not ask for the most expensive, only the right, the money to buy procedures, no money to find free procedures, the original want to use the outdated classification procedures, eventually feel the empire is better. Space is the same, find the right one is better, do not covet petty gain, lest Penny

2. Website Information collection

After the website construction is good, is the website information collects. In half a month, collect about 1000 information, each category must have 20 information, do not have a blank category, while maintaining a daily update. The main source of information is the early collection of local site classification information, local Baidu Bar, Q Group, local DM ads, local Yellow pages (we here each town has a book town, there are many ads), remember, do not let your site content empty, do not let your visitors come once, there is no second time, workers

3, Website Promotion method

After the site is built, the most important thing is to promote the specific promotion plan:

Online promotion

A, search engine optimization (SEO), first analysis of local hot keywords, I have always thought that tertiary city, even the more popular keywords or better optimization, my goal is to "guiping", "Guiping recruitment", "Guiping Real Estate", "guiping buy a House", "Guiping Beauty", "guiping Friends", " guiping marriage "," guiping life "and other local hot keyword optimization up

B, the Web site submitted to the mainstream search engines, such as Baidu, Google, Yahoo, love search, search, and so on, can find how much to find, Web site can be submitted, but the feeling for us this kind of site effect is not very good

C, to Baidu to know, love to ask questions and answers to the Web site to answer related issues

D, Baidu paste promotion, Guiping has Guiping bar, Guiping has more than 20 town, so there should be more than 20 bar, plus Guiping related bar, so the entire Guiping should have a relevant bar dozens of, collect each bar, in each post posted to our website to promote, this work done, to the extreme, the effect will be very obvious

E, forum promotion, and Baidu bar similar, collect all the Guiping related forums, estimated there will be dozens of, more than a few registered vest, do this work, to the extreme, will soon see the effect

F, QQ promotion, in order to do this promotion, reapply dozens of QQ, and then all the local groups are found out, there are probably more than 100 groups, focusing on the number of people, active degree of high group. Artistic promotion, to achieve the ultimate, very effective

Offline promotion

A, business card promotion: feel better than the color of a business card, give someone a business card, he may be put away, a color page, look at him will be thrown away. Printed dozens of boxes of cards, 6 yuan per box, and then distributed, more than a few times, they can not hair, please others, of course, this is the early work, personal webmaster also to invest a little capital

B, paving promotion, this is combined with information collection work, can be one side of information collection, one side to promote, that is, to ensure the authenticity of information, but also to promote the site, but also may find some intention to customers, at this time we can help these customers free of charge home ads, top ads, for the late collection of money ready, Do not collect money upfront, otherwise you may only collect once, not the second time

C, with the advertising company, and the local advertising companies, especially some DM ads, to find more than a few, explain our advantages, to bring them the benefits, many mention the value and consequences, general DM advertising each period will have thousands of, tens of thousands of, the impact on our site will be very large. Do not imagine that it is difficult to have confidence in yourself, maybe everyone will say they have their own site, as far as I understand, generally such sites are rotten, no competitive advantage

D, with local associations, organization, to provide them with some free services, to attract their members to come, such as local association, free for them to build a Web site, provide a two-level domain name to them, although free, but they are free to help us promote, and from here customers more sticky

E, with local employment, matchmaking, Information center cooperation in our urban areas have a number of matchmaking, information centers, and even one of our small towns have such information centers, through cooperation with them to ensure that our information sources, but also make our website has been promoted, in general, these information centers, their network awareness is very low, Are sensitive to this kind of cooperation, so we need to communicate with them seriously

The above promotion method, generally is for the website construction Initial promotion, and most are free promotion, but the effect certainly will not be bad, and as long as these methods do extreme, your website certainly is not simple, you may wish to try

4, summary

Said so much, the profit part did not mention how much, in fact, the site survey, planning compared to strategy, web site construction, promotion compared to tactics, profits compared to the results, as long as your strategy, tactical correct, profitability is only a matter of sooner or later. Hope that every webmaster seize the opportunity to spell their own piece of heaven and earth!

Thank you, have time to pay more attention to my station www.binglin.com, my qq:858463413, more exchanges.