How to optimize multiple keyword in enterprise website

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With the concept of e-commerce gradually rising to the heart, more and more traditional enterprises began to establish their own web site, and constantly promote their own products. In order to be able to make their own corporate web site in the Search Engine home page, now the most commonly used means is the bidding rankings and SEO optimization. Often many companies will choose SEO this way to promote their own web site, for novice seoer, if the key words of the enterprise website is only for one or two products to optimize the promotion, its optimization is relatively simple, once the customer wants to promote a number of product keywords, That as a novice seoer how to do several keyword optimization?

We all know that customer is God, and customers hope that seoer in the fastest time to let their own keyword rankings up to the home page, which for seoer, pressure is also very large, especially in response to multiple keyword optimization, the problems encountered more, but the energy is relatively limited, So how to be in the limited energy to do a number of keyword rankings?

First: Do the analysis of the key words

For the Enterprise website, the most important keyword is the name of some products or a large class of products, if it is simply a general to all keywords as the target keyword to implement SEO that certainly not, this will be very laborious and time-consuming, so do a good job of the Site keyword analysis, determine the main target keywords, Mainly for the main target keywords to promote, when the weight of the site to improve, the other keyword rankings will also rise accordingly.

Second: Do the layout of the key words

Because when the site's keywords too much, we can not concentrate on a page to do optimization, often a lot of seoer too much emphasis on the homepage, a lot of target keyword stuffing in the home page optimization, in fact, it is difficult to get a good keyword rankings, so a page to do the best keyword not more than 3 Page more keywords, will be corresponding to dilute the importance of each keyword in the title, thereby reducing the ranking of each keyword, seoer in doing the optimization of the page content writing, internal link arrangement, external link anchor text, etc. will encounter contradictions can not be resolved. The final result is that a page can only get 2-3-word rankings. And the user experience degree is not very good.

For the main target keywords on the home page to focus on optimization, for some other secondary keywords can be distributed to the Channel page or column page for optimization, for a longer tail of the word, you can put on the specific content page. So distributed down, the whole keyword distribution is like a pyramid, according to the different degree of optimization difficult to different keywords layout.

Third: completes the website content

Content is very important if the site has no content, it is difficult to arrange anchor text links, the entire site is like an empty shell, for the viewer said there is no meaning, so do a good job of relevance to the original article, the site to display their content, define the content of the priorities, to create a good user experience.

Forth: The release of a good chain

In doing outside the chain is not only limited to do the goal of the home page keyword, you can also do the column or content pages of the more difficult long tail keyword, point to the long tail keyword on the page of the standard URL. Note that when you do more than one keyword chain, you can use the same URL.

I believe that you optimize a number of keywords will have their own unique way, and here I just do a simple introduction, for just into the SEO novice, you can learn the appropriate, but everything needs constant practical learning, novice seoer can apply theory to practice, More experience can be gained through continuous practice.

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