How to plan a successful product

Planning a successful product, must be Guan: product concept, commodity concept and communication concepts. In other words, in the process of product planning, if you can not gradually form a clear product concept, commodity concepts and communication concepts, then, it does not matter "planning." Many enterprises so-called product planning, nothing more than the design of a product, there is no real sense of creativity.

First of all, the formation of product concepts, and according to the concept of products to develop a clear product development objectives, effective implementation of the product.

The reason is very simple, only the product concept in the final implementation of products, only practical significance.

Cat people put forward the concept of fashion, sexy underwear products, there is no doubt that this is the key to success, but it can be successful, it is the final plan for the consumer to identify the fashion, sexy underwear. and through effective dissemination, to shape themselves into fashion, sexy underwear pioneer.

Many enterprises because the planning Department and Research and Development departments can not effectively communicate, making the product innovation efforts appear "Kashi" The result---planning is the dragon species, produced by fleas. The main problem here is the failure to translate product concepts into more realistic product development goals, based on the possibilities offered by the business and industry.

In the aspect of production, it involves function and quality decision, color selection, model selection, specification selection, weight selection and raw material designated. All this has to do with demand and competition, not the technical staff can determine, must be determined by the planners. At a minimum, planners need to be identified with research and development experts.

Second, the formation of commodity concepts, and according to the concept of commodity marketing objectives, effectively achieve commercialization.

In fact, no matter how hard the enterprise, the final product, due to all aspects of the constraints, and product development goals will always have a certain gap.

Therefore, after the product sample is manufactured, the planning work still needs to go on. It is based on the concept of sample creative goods---people in reality, planners tend to be wishful thinking directly to the product concept into the concept of goods.

Commercialization generally includes the following factors: Target customer, product/brand positioning, and matching price strategy, advertising promotion strategy, Access strategy. A product may all like, what price can sell, where all can sell, but only with the target customer association, can talk about the corresponding strategy, to determine the practical marketing goals.

We often talk about product strength. In fact it is a very confusing concept. Imagine that a product is very good, almost people love. But a look at the price, immediately very different. BMW car Everyone likes, the product force is extremely strong, but that price let most people discourage---like that product, but did not have the ability to accept that commodity. If the enterprise determines the marketing target according to the product popularity, is there any problem?

Third, the formation of communication concepts, and according to the concept of communication to communicate objectives, effective implementation of information technology.

The premise of large-scale marketing is to realize the informatization of goods, only in order to achieve large-scale communication.

The information about the product includes the following tasks: Naming, appeal, copywriting, packaging, design style, media selection, etc.

All of these problems are in place, and your product becomes a talking product, perhaps, further, and possibly a product that makes marketing redundant.