How to position on official Weibo and personal microblog

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In fact, the official micro-blog or personal microblogging, we are registered mainly for microblogging marketing, but, since the enterprise distinguishes the official micro-blog and personal microblog registration of the main body, so the two for the realization of enterprise microblogging marketing functional positioning is different. Below on official Weibo and personal micro Blog talk about how to position?

1. Official microblog three-level positioning

The position of the first level microblog in Enterprise Weibo is mainly the function of "Enterprise and enterprise product advertise" and "online PR". Focus on the user to establish a corporate brand image, at the same time to release some of the enterprise's new activities, new product information, recruitment information, and always monitor public opinion in time to make up, It is mainly a platform for information release and feedback.

The second ranking of Enterprise Weibo is mainly about the role of "online marketing department" and "online sales department". For example, microblogging "Network marketing training" and "Buddhist Disciple network www.fmdzw.com" function mainly as the "online marketing department" and "online sales department" function. "Network Marketing Training" mainly publishes the network marketing knowledge, the training content, the training curriculum information release, the training activity organization, the training course consultation, the training course on-line question answering and so on. If it is a temporary award-winning event, topic discussion, you can arrange to interact with the user in the microblog. If the activities of the regular project, such as the "Network Marketing ability Show", because of the impact of the activity, the number of participants and the size of the larger, so the individual registration activities microblog. The role of Weibo "Buddhist disciple Net" is to cooperate with the company's products sales, mainly publish some of the business products anecdotes, product knowledge introduction, product stories, online answer questions, organize promotional activities, and customer interaction and so on.

The third-tier microblog in Enterprise Weibo is positioned primarily for "business and corporate product advertising" and the "online marketing department" function, and the third-tier enterprise microblog is a blog specifically registered for a particular event or special topic. The third level of "Enterprise and enterprise products advertised" and the role of the first level is slightly different, the first level is mainly to establish the brand image of the enterprise, and the third level is mainly through activities and topics detonated information dissemination, greatly expand the visibility and influence of enterprises. Second, the third level of micro-blog can partially achieve the "online marketing department" in the "online research" role. The enterprise attracts the potential customers of the enterprise through special activities or topics, obtains their attention, and pays attention to them through their attention, through their participation to advertise for the enterprise free of charge, but also stores the information of the potential customer for the enterprise, and facilitates the enterprise to implement more accurate marketing activities later.

Network Marketing Company's third-level microblogging "Network marketing ability Show" is focused on an activity of the microblog, the micro-blog focused on organizing the event. The microblog is positioned to facilitate the planning, organization, activities, and activities of the event, as well as interaction with the participating users (answering questions, exchanging ideas, encouraging, sharing experiences) and so on. Not only did the company advertise the company to more than 7,000 followers of Weibo, but it also expanded the visibility and influence of the company through its fans. Second, the enterprise through the analysis of the micro-blog more than 7,000 fans, you can tap the potential target customers. In general, customers who are interested in this activity are customers who have an interest in network marketing, which in the future is likely to be a potential user of participating in a new competitive network marketing training course or inviting a new competitive network marketing management consultant to develop a network marketing solution.

Enterprise Micro-Bo three levels are located in Figure 4-8 below.

2. The positioning of the individual micro-PU

The personal microblog of business executives, though purely personal, but still can not be separated from the corporate image, many readers will generally think that the boss represents the entire corporate image, so the enterprise Mister Weibo is usually not too casual, in meeting the needs of individual expression, can not ignore personal language for corporate culture, corporate philosophy, The impact of corporate values. In fact, some of the more influential corporate Mister Weibo often has the image of industry opinion leader!

The personal microblog of the executives at all levels represents the competence of the Supervisor and the internal management level of the enterprise. Therefore, the company's director of Micro Bo Focus on their own business capabilities, corporate policy companies to explain the activities of the ability to organize activities, external public relations, the ability to tell the story of the ability to establish the image of business experts! The target fan is the opinion leader of the Enterprise customer, Micro Bo, influential experts in the industry and so on.

The personal microblog of the grassroots staff represents personal affinity and professionalism. Therefore, the basic staff's microblog focus is to become a front-line customer service, for the enterprise activities or topics foil atmosphere, establish customer bosom friend image! Target fans for the enterprise existing and potential all customer microblogging and so on!

Figure 4-9 shows the different positioning of the enterprise personal microblog!

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