How to promote the portal site of webmaster

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The speed of Internet development is not the webmaster can expect, but the internet as long as there are new things out, webmaster will follow the trend of marketing, like the development of community portals, such as Sina, NetEase, such as the development of large-scale portal site after the fire, Stationmaster also began their own portal site Operation Road, Have not done webmaster and how to know that the operation of the portal site is not so simple, Kedeng Bo Master also had research, and you share the next portal how to promote the operation of the website.

First: Resource collection. The biggest feature of the portal site is that it has a lot of information, so where does that amount of information come from? Local portals The most important thing is to understand the public sentiment, to see what kind of information they are interested in, and then according to the needs of users to find resources, every day the major local newspaper information is the main source of information portal site, Local TV information is also the source of resources, the local portal site targeted customers is the people, so the information does not need to be gorgeous, also do not need to be a big event abroad, the best resource is the life of the people closely related things. Now many portals are made by individuals, such a site for personal webmaster, the difficulty is still some, at least every day the original content to find a long time, so the site optimization bloggers recommend that you do the portal site is the best team work to do, such a portal will do a larger.

Second: Find the source of business. For those large portals, the source of the business is certainly do not need their own to find, is generally the merchant to find their own door, that for the new online portal to find a business: In the beginning of the best way is to do free advertising for businesses, free things everyone likes, and other businesses in your site customers have, and then want to charge a certain amount of business fees, this method is also very reasonable. Now the main source of interest for the general portal is advertising, to really develop a portal site, the main benefit should be from the member to that, rely on the user to eat the site can go farther point, so in the early development of the site, free advertising to businesses, attract more merchants to enter the site, attracting more users to pay attention to the site, Web site information more users will be more, such as the user stability after the site, and then to the merchant charge fees, such as members of the service fees, such a net earning way is stable.

Third: online activities to promote. After the completion of the site content construction, can be online activities to promote the on-line activities of the method or there are many kinds of, now the webmaster use more is to participate in the Webmaster interview, to the portal site for essay activities, to the name of the portal to carry out micro-blog activities, the portal is a social thing, So use social media to promote the effect will be better, these activities can be carried out online, bring the effect is also very good, stationmaster can according to own actual situation, choose suitable activity promotion website. The target group of the portal site is the common people, so the activities of the online best simple, the common people can participate in the activities is the best activities, and prizes also if the ordinary people can use the daily life, such as home appliances, but this also depends on the owners of the funds to decide what kind of prizes, activities unexpectedly did, must do to let others can not site

Four: soft marketing promotion. In the activities mentioned in the activities of the essay, this activity means the use of soft wen marketing, webmaster are aware of the effect of soft marketing to brand marketing, not hard advertising easier to accept, so soft marketing is the best brand building methods, a large number of soft text spread on the internet, biography of many people are well-known. For the portal site, soft text is the best way to spread the independent blog, local blog well-known blog you will often go to patronize, in such a blog to see the promotion of soft text, the first spread of the scope will be more extensive, the second involved in the target users will be more points, the third effect will be more direct. But the webmaster can not make the soft text marketing into the form of spam, that form is not conducive to the site's brand building, garbage in the user's heart is not easy to change the status.

Five: Community forum promotion. Forum is originally a Manto place, not good things will be spread in the forum, this depends on whether the webmaster can make good use of the forum function. In the community forum to learn to promote their own website, forum signature, forum theme posts, forum activities, and so on, are the webmaster to do, community forum features also have localization, many community forums are composed of ordinary people, these people are not so picky webmaster, but they are concerned about the information they need every day, If you can provide valuable information to him in the forum, it is difficult for your product to be fired. Forum Promotion method is very simple, but the effect is very good, a community can promote their own information, can also find their users in the forum, to find the information users want, is also a source of information.

Sixth: Search engine optimization. Search engine optimization is already an old topic for webmasters, bloggers do not say, the keyword optimization, the chain, the chain, user experience, and so on, all require the webmaster to carefully operate, the site's largest source of traffic or search engine, so the webmaster for the search engine optimization is still very necessary, In the brand out before, to create a high weight of the site, is also a prerequisite for brand operation. The specific method of operation here also said, if there is a need to search in the Baidu Library: "Local portal site promotion methods and skills", but also the production of some things Bo master, we can go to see.

In fact, webmaster no matter what kind of site, the basic concept of that several: brand marketing, search optimization, user experience, the site's profitability, these few as long as the webmaster can consider, the site would like to continue to operate the long-term is very possible. If the webmaster chose to follow the operation of the portal site, the portal site is also very good, the webmaster insist on doing it.

This article source website optimization: http://www.kedeng.com reprint, please indicate the link address