How to recommend the information users need to the user is the key

Absrtact: When the disappearance of SEO, seoer career change and other negative topics in the industry, Baidu Webmaster platform issued by the "2013 China web site Operation Development Trend Report" (hereinafter referred to as "report") pointed out: Internet Information explosion, how to push the information users need

When "Seo dies", "seoer career" and a variety of negative topics in the industry, Baidu Webmaster Platform published in the "2013 China web site Operation Development Trend Report" (hereinafter referred to as "report") pointed out: "The Internet Information explosion, how to users need information to recommend to the eyes of the user is the key"- Prediction to increase network marketing content exposure, "Seize the user eyeball" for the purpose of SEO in 2013 years still deserves high attention.

Baidu says 2013 SEO still needs high attention

The conclusion is not surprising-more than 644 million active websites worldwide, how to make our promotional content by potential users easily found, and then achieve their desired marketing expectations, is still the site operators marketing promotion of the primary goal, so can bring potential target customers SEO still can not give up easily.

But if you think that the "ranking good content is good, bad is good," the industry's inherent SEO concept does not need to change, it is wrong. Because the "Internet Information explosion" mentioned in the report is only a kind of abnormal prosperity, is the whole industry ignore the content system construction, in the content system to compete "worse than who", low level homogenization of the inevitable result of competition white-hot.

Distribution of low quality internet websites in China

The data cited in the report confirm this: "(currently) on all PC-side sites, low quality sites account for up to 75% (low quality sites 40% for cheating stations, 20% for worthless sites, 40% for poor collection stations)".

This set of data vividly illustrates the worsening of China's Internet ecology-although everyone said "user first", "Content is king", but the entire network content "bad currency to expel good currency" trend is more obvious, various "content is just meaningless interspersed keyword" garbage content rampant network. "Collection station, cheating site, garbage worthless site in the entire Internet resource environment, the proportion of more and more high, and a leading trend." The living space of high quality resources is decreasing continuously.

The reason for this is that all Web content marketers are eager to sell, will be "ranked good content, not good" as the SEO credo, "Content for the king" wrongly equated with "more content for the King", "More said, sell more", in the Content production link Jerry, "Almost on the line", and even will "The world article a big copy, see you will copy will not copy" "Copy collection False original" carried out in the end caused.

Of course, the formation of such a situation, completely put the board in the domestic network marketing industry is not fair, Zac said: "Online this (garbage) content (plagiarism, duplication, similarity, low quality, misleading content) flooding is not unusual, the network is a part of the real life, the center of life under the content of how much is original, The quality of the news is copied to copy, advertising is also exaggerated, the paper is a lot of repetition ...

The world article a big copy, the board cannot completely hit in the network boundary

Network marketing industry will be "the world article a big copy" play to the extreme, not only derive a variety of "false original tutorial", "false original training", more will be a lot of young people from school to "cultivate" into a conscious implementation of the "Copy collection Pseudo original" Methodology "SEO ranking Tool", and even under the line of a variety of plagiarism, The replication behavior also borrows the network to "prairie", cannot but make us these network marketing practitioner ourselves.

Even from the marketing point of view, such a proliferation of garbage content, and even junk marketing became the norm, but also greatly increased the network marketing business of the difficulty of marketing. As all businesses start to focus on online marketing, pay attention to the website promotion, and the search user quality also unceasingly enhances, like this "says more, sells more", the content shoddy garbage marketing method also to be difficult to sustain, the difficulty achieves "the rank good content is good" the marketing original intention, must promptly alter the way, Completely change the way SEO operation.

The report stressed that "the site needs to increase the strength of original quality content construction", all sites must return to the fundamental, and effectively strengthen the "reflect the core value of the site, truly serve the needs of potential users," the original content system to build work-this is a lot of "people also" small and medium-sized sites, especially the new online site to stand out, Realize the leap-forward development of the begotten-"The new station stationmaster (must commit to) excavate the user new demand, creates the high quality original content, (strives) constructs the original quality site".

As for "How to put the information users need to recommend to the user before" the key question, the report pointed out that in the heart of the creation of high-quality original content on the basis of the webmaster must also be in the quality of original content promotion efforts, "integrated social Network", take the social marketing road. To make their own high-quality original content in a wider range of dissemination, to win more users sincerely recommend.

"The report" constantly reiterated that not "good content is good," but "content is good, ranking must be good." and commitment, Baidu Webmaster platform "2013 Focus on the launch of the Spark program, will focus on supporting the original, to help high-quality sites, through the introduction of original resources and advanced tools to support the original site, to the original high-quality content more (Baidu keyword rankings) show (opportunity)"-This is of course also Baidu " To build the quality of Baidu-led content system ", hope to achieve" the world hero into my Ching "to promote the effect of overcoming Baidu has no entrance (such as 360 browser) The drawbacks, the construction of Baidu brand" moat "an important strategic move.

From the report, the future of SEO technology will tend to be simplistic (that is, Zac said "less deliberate optimization", of course, this is not equal to the SEO technology is not important, but not equal to the easy, SEO focus will be placed before the original content of the site system construction, and even the site operation strategy level, that hope by using some " SEO practical skills ", opportunistic, get" always in the front "of the stable ranking will become more and more difficult.

This is really not easy, but more than n more than the same industry site, to achieve their own leapfrog development goals, itself is not a very easy thing. As Zac said: "No matter the line online, there are a small number of people insist on high-quality original, or clever use of user-generated content, or have a strong editorial capacity or integration capabilities, it is this small number of sites to stand out." It used to be, and still will be. It is difficult to succeed by Copy/paste alone.

In short, the "2013 China web site Operation Development Trend Report" came just in time, shows that Baidu for the overall content of China's internet "bad currency expelled good currency" more and more the trend is "can endure, which is not tolerated" attitude, this is an industry brand Big Mac should have attitude and strategic vision of the grand. Such an attitude as long as adhere to, and always run through the day-to-day operation, as the industry's brand Big Mac, Baidu will also benefit a lot.

But it must also be emphasized that in the vast number of small and medium web site Operators Xiao's rationale, moving to the feelings, the earnest exhortation to guide them to the quality of the original content system to build the right way, Baidu also must be those Baidu bid promotion in such as "4007335315 phone" fraud sites such as a thorough clean-up, Completely blocking the mouths of critics such as Zhou.

Otherwise, not only for Baidu brand consolidation has no benefit. And, the kind of "do what I say, not what I do" is difficult to serve the public, Baidu so generous internet ecological planning will be completely frustrated.

Admittedly, Baidu web search and Baidu promotion is not a department, but is always the same Baidu brand, this is the most critical.