How to select the title and description of a Web site

Do the site want to get a good ranking, can get higher traffic. But on the Internet, you will find that many sites have the same title and web descriptions, how can you make a difference? It's really hard to make a difference in the internet today. But we have to try to be different, because if your page title and description and other people's site is too much similar, then your site will be found by the search engine to repeat content, the site will not have a good ranking, so first of all must be for your site to want a unique, similar to the low title and description. It can make your site rank rise. Here is a brief introduction to how to choose the site title and description of the method.

1, the title and description to be consistent with the site theme

The first thing to know, search engines also hate duplicate information, if your site by a large number of duplicate information composition, such as your Web page title and description is also copied others, that your site may be considered a spam site, because your page title and description and your Web page content does not meet. If you don't solve the problem right away. Ranking drop is very likely, you can check your site, find content duplicate pages deleted, or modify to different.

2, Title and description do not easily change

Title and description is a website's iconic content, do not easily change, if you want to change the words to change gradually, can not change the past frequent, this will be the search engine that your site is unstable. The title of the page and the editor of the description are best placed in a common part, such as a header file, so that you want to change your title and description without having to change one at a time.

3, the title and description should contain keywords

The title and description of the site should contain keywords, you have to choose the first words you are prepared to do, and then put it in the title and description of the site, select the keyword, choose the key words, to avoid fierce competition.

4, for each page to take a different title and description

The title and description of your homepage is good, the inner page also should pay attention to, because the visitor does not always only look at your homepage, the search engine crawler is also so, so you want to each page to take different title and description as well as keyword, and around the keyword choose different content.

5, the title, description should contain keywords, but it is best not to repeat more than three times, or may be the search engine that is cheating.

I hope these can be a little help to the novice group, Web site optimization has a lot of knowledge, only in practice and constantly summed up the line.

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