How to Shape personal brand: Zhang He personal network brand marketing strategy

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How to Shape personal brand: Zhang He personal network brand marketing strategy

Brand needs to be completed through the cognition of others, is a person's ability and charm of the present, but also a person in the eyes of the external reputation and image, but also a person in the eyes of people in the society, the market, industry, team achievements. Without it, everyone will treat you like a mediocre person, no one knows what you did, and no one knows how important you really are. As a result, the American management scholar, Wallace, has clearly proposed: "The 21st century career survival rule is to build a personal brand." ”

One said the brand, most people will think that is for enterprises, only enterprises have brand meaning and value. In fact, the idea is biased, not only companies or individuals, should have brand significance. Personal brand value is becoming more and more important in market economy. In particular, some famous entrepreneurs, such as Kai-Fu Lee, Liu, Ma Yun, Niu and other characters have a great personal brand value. Zhang He, founder of the company, believes that it is vital to be consistent in building an effective value brand, whether it is your business or your own. Brand concept is a certain name, image or design, these elements formed a kind of image recognition, in general, it belongs to an intangible asset. If your name or image is constantly changing, the likelihood of success becomes even smaller. Through the brand to allow more to attract the respective needs of both upper and lower, so that the brand to get more support from enterprises, consumers more recognition, so that the brand in the network marketing more lethal, will become an inevitable integration trend of network marketing.

How to shape a personal brand

The so-called personal brand, refers to others (employees and customers) in the mind of a unique impression. In other words, the central issue in shaping a personal brand is how others perceive you. Whether it is a company brand or a personal brand, a prominent brand needs to clearly define what it stands for so that the target audience can quickly grasp it. To the enterprise, the audience is its customer. For individual brands, the audience is the people we have (or want to have) the various relationships.

Successful individual brands typically have three basic characteristics:

One is uniqueness: they represent something, they have their own point of view.

The second is relevance: what they represent can be linked to what other people deem important.

The third is consistency: people will believe that some kind of relationship is consistent with the observed behavior.

Uniqueness is the foundation of a successful personal brand

Brand is a kind of relationship, developed from various emotional ties. With uniqueness, relevance and consistency, you can create and sustain emotional bonds. In other words, if your behavior is unique, relevant, and consistent, your target audience will begin to understand your brand.

Creating a personal brand is different from beautifying the image, not selling yourself to others. The process of creating a personal brand is to understand the needs of others, to meet the needs of others, and to meet the needs of others within their own value system. The more personal brand can meet the needs of others, the more affinity, the more can get better development.

Personal brand is the management idea and enterprise especially personal values reflect, in a certain sense, these ideas and values are your true portrayal. The founder of Zhang He in the webmaster Circle, Network Marketing planning circle, local advertising media circles are constantly accumulating contacts and personal brand promotion, only in such a personal brand based on a truly reliable relationship can be established.

Relevance makes it possible to shape a personal brand

It is not just your uniqueness, but what you embody that needs to be associated with their needs. This correlation arises only when people believe in you and understand what is important in their lives. If you show people that these things matter to you because they are important to them, then your personal brand will gain strength every time. Under the joint action of uniqueness and relativity, individual brand can produce great power.

Consistency is the key to enhancing personal brand value

The third element of building a personal brand is consistency. Specifically, it's about doing something unique and relevant over and over again. Consistency is a common feature of all outstanding brands. As a brand, consistent approach can win you "credibility." Remember: Consistent behavior is a clearer way to define your brand than any rhetoric.

It is a matter of opinion that people respect or disrespect the prominent public figures. Everyone defines uniqueness in their own language. The relevance of each public figure to your needs and values is different. But whether you like them or not, you feel you know what these people are going to do because they have been behaving consistently throughout the years.

If you make your own brand personalized positioning, you must make the site to adapt to the overall brand style. Whether your brand is interesting, friendly, or not, you have to keep going. Regardless of color, font, content must conform to site positioning. The brand concept must penetrate into your company's bag, send the mail and even the customer service department every time to answer the phone. The whole process of user experience is your brand communication process. Regardless of the appearance of sound and so on all the details, you have to maintain a consistent image positioning. In addition, your logo do not pay too much attention to design personality, thus ignoring the integrity of the brand, the entire site of each element is the extension of the logo.

Enterprises to win network Marketing planning agency official website more than 80% of the network marketing planning related content are carefully collated, enterprises win the founder Zhang He believe that the site should provide some valuable content for users. Make a good first impression on the visitors to the website and keep it. On the importance of the first impression, a website in addition to give users the enjoyment of the visual, but also interactive and friendly. A good brand can make people fall for it. A website has excellent content, high-quality articles, valuable information, good customer service, will be in the user base to establish a good reputation.

What is Network brand marketing

Enterprises or individuals or organizations using the Internet as a medium, using a variety of network marketing methods to promote products or services, in the eyes of consumers to establish a good brand image, and ultimately the enterprise's products or services to meet the needs of consumption and realize the value of the enterprise itself.

Always use the same username

Regardless of where the service is registered, insist on using exactly the same username. You should use the same name in every system, including all Instant messaging software (qq,skype, MSN, Yahoo Pass, etc.), any profiles or pages created in any social networking site (Facebook, MySpace, Twitter, happy net, Flickr, etc.) And any social media you use (Digg, del.icio.us, etc.). In addition, the e-mail name you use to communicate with others should also use this name, and this email should be used in company documents or marketing. For example, I have been using Zhang He this user name to promote our win (note: Professional Network Marketing service team) of the corporate brand.

Always use the same image

When you create an account on a Web service, most systems will ask you to upload a profile picture. Be sure to use the same picture for every service you sign up for. If you want to promote the company's brand, then use the company's logo. If you want to build your own personal brand, use exactly the same avatar in all Web services.

For the company, there are mainly two logo images need to use, the actual company logo pictures and small favicon small icons. This small icon should be the Favicon icon on the Web site and can be used on a service that allows only very small images, such as instant Messaging clients.

Maintain a consistent design style

Some services, such as Facebook, may not be implemented, but for some sites, such as MySpace and Twitter, we can use a custom template style to suggest an independent brand image, using the same background and logo images on your profile, if possible, Use the same design template on your blog or website.

Use e-mail signature

This may sound like a little unnecessary, but in fact, email is still the most popular way to communicate and work. If you are dealing with email every day, you should make some settings to keep your email consistent. The easiest way to do this is to create an e-mail signature that will automatically be added to the bottom of each e-mail message when it is sent.

Promote your Brand

To make your personal brand a success, you need to excel in a variety of user groups, first making sure you have a basic website and an email address. These can be used on a variety of social networks or social media. You should also have at least one Instant messaging account. After that, you should search your peers ' blogs and participate in comments and messages, noting that you want to use the same avatar and username.

Finally, you'll need to spend some time browsing through the social networking sites associated with your blog and creating personal files on them. These social networking sites include forums, SNS websites, industry meeting sites, and so on.

However, remember that you can't promote your brand image in too many websites. While it may seem nice to advertise on a large number of websites, it is equally important that you are the contributors to those networks. Only by actively participating in the communication of social networks, can the promotion of personal brand more smoothly, and if there are too many promotional sites, then no one can have so much energy to put on it.

Overall, although personal branding does not directly bring traffic to your blog, and personal brand how the success is difficult to measure, but history has proved that a good brand of companies will be more and more recognition and become industry leaders. These programs can help you or your company successfully build a personal or corporate brand on a variety of networks.

Into the internet age, the establishment of personal brands to help people to show their own, expand interpersonal relationships, communication and exchange of professional knowledge, market development to play an unparalleled power. The popularity and reputation of professionals determine the scale and success of their business, and to a large extent the same challenges are faced by companies that provide professional services. From this perspective, the network to become professionals in their own business areas to establish personal brand, expand business space for the public to serve the best tools and platforms.

Source: Corporate Win Network marketing planning and finishing-Zhang He [Fred Zhang]

This article is the first address to win network Marketing planning Agency official website: http://www.xzsem.com/(reprint please keep)