How to solve the bottleneck period of SEO of industry portal site

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Hello everyone, I am the Phantom of the Rain. has been doing Business site SEO optimization work, to be honest, the SEO enterprise site In addition to the enterprise's products and service advantages, to develop the corresponding SEO strategy, we can do is the routine SEO work, such as hair articles, do outside the chain, for like to challenge me, these are not enough, I like to find some new websites to try out. A friend of mine recently found me, a portal to a certain industry, they encountered the problem is that the site was included in the bottleneck, asked me if there is no countermeasure, to tell the truth, before contact with the portal site is very small, although there is no bottom, but also with the psychological challenges of a friend to analyze its site included in the reasons for not to go up.

First look at the site before I help solve, that is, April included screenshots, from recorded records can be seen not only did not increase Baidu, but there is a downward trend, this is obviously a bottleneck period of a curve, first rise to the highest point, and then a slight decline, and finally maintain a balance:

April screenshot

For the site to collect bottlenecks, how to solve it? Here are some common ways to handle this, as well as the following 6 aspects:

1, the website renewal question. Analysis of friends site, found inside the site of the article using a large number of false original, and even a lot of content directly copy over, the site of the forum too much, the structure is too large, to do each section update more difficult, the site editors relatively little, editing the ability to edit a little bit weak, Can be targeted SEO website editing ability training.

2, the structure of the site. From the site's navigation can be seen that its structure is too large, there are many categories of pages, view the classification of the site, there are a lot of classified content is not sufficient, many of the internal links did not do in place, in addition, the site chain anchor text to teach a single, all the main keywords, need to adjust the structure of the site, cut off some unimportant sections, Focus on the column optimization. In addition, the level is still a bit too deep, you can consider some deep page recommendations, increase the likelihood of spiders crawling.

3. Web server problem. View the Web server, belonging to the small server custodian, the server's response speed is not very fast, plus the page information is relatively large, spiders will certainly occupy a lot of resources, when the amount of Web pages, the site will have an impact on the crawl.

4. Optimization of website content. The content of the original point of view, because the site too much, too many pages, editing for some of the pages of the processing is not perfect, especially some of the pages appear empty content, there are a lot of content is completely irrelevant, you can consider these sections to remove, increase relevance.

5, the website outside the chain construction question. Outside the chain for the site included a guide to the role, but also to help search engine for the weight of the site evaluation, high weight of the site will be more spiders to crawl resources, the quality of the chain of the site can also attract more spiders to crawl our web page. And the site for the construction of the chain is not enough, the relevance of the construction of the chain is insufficient, the latter can be improved in this respect.

These are the big aspects, there are some rigid conditions, may be temporarily not too much change, such as server performance, 1:30 will not be able to get a good improvement, such as the ability of editors, can not be raised in a flash, so we have to find some details to break through:

1, check found that the home page to each column link set a jump link, which for spiders to crawl the content of the column has a lot of restrictions. It is recommended that you change to an absolute address link so that the search engine crawls deeply into the page.

2, the use of the site label is not appropriate. For example, the use of H1-H3 tags, but the use of the wrong place, especially the use of H1 tags, generally one of the best Web page only a H1 tag, for more important columns, you can use H2 tag, followed by H3 label.

3, the weight of the site for distribution control, some unimportant columns and links, can carry out nofollow processing on the nofollow processing, so that spiders more grasping key columns.

Of course, these are just some of the more basic ideas, and later practice has seen the effect. Below is a screenshot of the latest website:

Screenshot of the latest website

From the above can see the site after the adjustment, the site has a significant increase in the collection, if you have encountered the site included bottlenecks, you can refer to the above methods to do check adjustment. Today is introduced here, want to communicate with me friends can add my qq:578785411

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