How to solve the embarrassing situation that the product station has rank but no profit

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With the advent of the web2.0 era, more and more traditional enterprises also began to turn their eyes to the network marketing this piece, hope to be in this network era, so many enterprises have started to implement SEO, and can get the ideal ranking. However, an embarrassing problem has plagued these enterprises, their website main keywords have a good ranking, but the site is very few profit, what is going on in the end?

The author took over several single similar product enterprise station, also analyzed why they have ranked but no profit embarrassing problem, finally come up with some simple solution, now want to and you also face this embarrassing situation friends share, I hope friends can point out the deficiencies.

Project one: Do the landing page optimization of the product station

The so-called Product landing page, is a Web site to show the user to see the Guide page, designed to guide users to purchase a page of the site products. The author has analyzed many product stations, these product stations have not done the landing page, even if made the landing page, also casually put up, and did not optimize, cannot let it play a role. So how do we do the landing page optimization?

(1) We should design a own, have a personality landing page, do not need too much gorgeous decoration, the most important is that the page can particularly highlight our products, such as the following landing page:

Although this picture is not very gorgeous, but it highlights the characteristics and appearance of the site products, is a very good landing page, it is worth our study.

(2) landing page of the picture text must have a guiding role, we want to be similar to "click to buy", "point this order", such as the text into a distinctive picture, placed on the landing page conspicuous place, so that can effectively play the landing page of the guide role.

Scenario Two: Set up a fully functional, user-friendly system for the next single

Product station is easy to ignore the second optimization factor is the next single system, now many products stations are just to provide a contact to the user to indirect orders, but did not provide a direct order of the function system, which is really the site has ranked but no profit one of the reasons. Since the product station wants to carry on the network sale, must provide one to allow the user to buy quickly the entrance, sets up the single system is the best practice. The function of a single system as far as possible to do a complete point, you can also find some network companies, specifically for their own website degree stature do develop a single system.

Plan Three: Use product picture and description as far as possible instead of industry news

Site content is also a product station needs to optimize a place, but many products stand seoer blindly in order to improve the site rankings, in order to update the content and update, every day from the industry news site collected several news to the website, and the use of bold keywords and anchor text to promote keyword weights, rankings. It does improve site rankings, but it obviously lowers the authority and conversion rate of the site. Because users come to our product station is to buy products, they need product display and introduction, rather than product industry news, if the entire site is flooded with industry news, the authority of this product station will be greatly reduced. So we should add more product pictures and product descriptions to the website, and do a good job of typesetting pictures and text, each picture plus ALT attribute, appropriately add some keywords, this can improve the site rankings, and will not let the site is full of useless industry news, fully improve the site's conversion rate and authority.

The above three points is the author summed up the simple scheme, I believe that the product station can do this three points, can be very good to solve the site has no profit situation, but also hope that those confused in the embarrassing situation of the product station can soon out of the fog, to obtain the largest product profitability. This article specializes in Beijing Tongren Hospital eye registered http://www.bjjkkghw.com feeds, hope to reprint a friend plus a link, thank you for your support!