How to solve the traffic pain of electric business enterprises under the Internet thinking

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Introduction: In recent years, the electric business enterprises "holding group heating" case has been common, the intention to pass the amount of mutual diversion to reduce the cost of new users. Flow of the sleepy, where to go?

Tencent "Marriage" Jingdong is undoubtedly the most hot news in the industry this year, through the overwhelming hype news, we can see, Jingdong Mall, such as the industry giant and Tencent together the real reason is to use Tencent to obtain micro-letter mobile flow entrance to solve the plight of the flow of a straight slide. In fact, in recent years, the electric business enterprises "holding group heating" case has been common, the intention to pass the amount of mutual diversion to reduce the cost of new users. Flow of the sleepy, where to go?

The internet era, so many enterprises will focus on the flow of imports above. Prior to 2011, the sales of Taobao-dominated electricity companies showed a geometric growth, but the growth rate slowed in 2011 and 2012. The main reason, in fact, is the end of the demographic dividend era. Before 2011, the electricity market had just got up, the demand was released, a lot of people did not buy the net to start to try shopping, then one more person more than one market. But 2011 years later, the original blank market demand is filled, 98% of users have already started online shopping, when the main growth depends on a single user, but the chance of mining to a single user has become few, so many electric enterprises are beginning to use a variety of methods for the site to quickly import traffic.

The high cost of PC end flow, the need to expand the import channel

Attached to Taobao, cat and other large platforms, it seems to be an important way for many electric enterprises to obtain traffic, because through these large platforms, electric business enterprises can quickly gather popularity, Chong sales, but the high flow cost also let many enterprises, in the attached large platform at the same time, also in the big platform of unprecedented crush, it is learned that The cost of mining new customers from the PC side has reached 300 yuan from dozens of yuan last year. Many electric business enterprises see the pros and cons, instead of doing an independent website, but also plunged into the exploitation of a large platform, but at this time the big platform is no longer Taobao, cat and other electric platform, but Baidu, Sogou and other search engines, because the flow of independent web site mainly relies on search engines, the promotion of high costs, Every month you spend a lot of money on online advertising. China's largest community-style female fashion media beauty said is the most typical example, in order to lift Taobao continue to crush the exploitation of the status, Beauty said that the cost of millions of promotion per month, the big promotion although brought a considerable flow, but once the stop or reduce advertising, traffic will drop, which means that the user conversion rate is low, Essentially, it's still a game of burning money.

Mobile End Demand is released, electricity business can open up low-cost

With the advent of the fragmentation era, the mobile end is more advantageous than the PC side, because mobile devices occupy more "fragmented time", mobile phone users can use their time of fragmentation for information search, games, online payments, electronic reading and so on. Based on this, services to mobile end users of the "micro-mall" began the global popular, the size of electric Shangdou began to use micro-letter, APP, HTM5 and other means to capture the mobile end of the consumer, but in front of the enterprise is still how to guide the micro-mall?

The world's leading mobile advertising intelligent platform hand-free technology based on large data mining, multi-dimensional directional technology, accurate crawl mobile end customers, for hundreds of well-known enterprises to establish a long-lasting brand exposure rate, and can be directly for the micro-mall diversion, the effect is immediate, but also can be real-time monitoring, intelligent dynamic optimization, To ensure optimal advertising effectiveness, compared to PC-type access to the flow of the cost reduction of 70%. With the hands of the technology together with the rapid construction of the road is also "make petty" platform, is a large diversion artifact, electric business enterprise almost 0 cost can be easily diversion through the platform. The platform can be through the mobile phone client (APP), for the electric dealer release "products and promotional activities" ads, the numerous "fans", led to the micro-mall, and form a purchase, fast import flow, refresh sales. Shanghai Eco-Home Natural Commodities Co., Ltd. is the "make petty" platform, the most typical example, only in two days, for the Eco-company website Guide the past 5,600 user traffic, and reached a very satisfactory turnover.

Mobile internet age, electric business diversion means no longer single, for large enterprises, of course, can choose the hand Chang technology, using Google High-tech for micro-mall diversion escort, but for the start-up of the small and medium electric business, "make petty" can be said to be the best choice, not only through the platform to introduce free flow, Can also be based on user feedback real-time optimization products, this "Heaven off pie of the beautiful" why not?