How to successfully run a product through Network marketing

The intermediary transaction SEO diagnoses Taobao guest stationmaster buys the Cloud host technology Hall

Suddenly the mind jumps out an idea, if gives me a product, through the network Marketing mode carries on the operation, what will I do?

After listening to so many training, saw so many customer cases, it seems that did not find any Web site is the use of Network marketing comprehensive, just a few points on the good, it has achieved great results. In the ideal state, if it was me, how would I sell my product?

I understand a little bit of network marketing knowledge system, just understand a little theory, if let me actual operation, I may according to the knowledge that oneself learn one to verify. At least for now, I have not found that the network marketing knowledge learned is completely unworkable. So that's one of my strengths. If give me a product, and suitable for network marketing mode, that should how to operate?

Network marketing seems to be to put their own things on the site to sell; If this is just the case, then I may be in the major electric business platform to open a shop, and then slowly sell, but today's theme is Network marketing, it is not to discuss the day cat Taobao e-commerce platform, etc. , there is only one product. But it may take a lot of effort to sell on the Internet and create your own popularity.

Tidy up the thought and think about it, although often contact with network marketing, but it seems never thought of network marketing overall planning and operation should be done, just feel that I know a little, if you do not know where to start, today a good reflection, give yourself a new way of thinking.

If I were a supplier, what would I want?

I want a lot of customers to sign me, want a lot of places to show my brand, to build well-known brands, industry No.1.

Through network marketing should start from where, according to their previous learned to tidy up a little thought, through what way to use network marketing to make money.

The first step of network marketing: Research and planning

Conduct research according to your own product or service:

1. What are the user groups?

2. What does the user group do on the Internet?

3. What are the competitors?

4, the industry who do better?

5. Why do peers do well?

6. What are the advantages of peers?

7, they are used to promote the way?

8. What are the advantages of my products?

9. What can I do to compete with them?

The second step of network marketing: Establish a marketing website

1, the choice of brand awareness of the domain name, the shorter the better remember for better;

2, choose the record of domestic space, dual-line host speed;

3, concise page design, interactive dynamic website, open fast;

4, site content editing, highlighting the product selling point;

5, each page and product pictures, including Banner must clearly express the characteristics of the site and selling points;

6, the website structure is clear, conforms to the user experience, is simple and clear.

Network Marketing Third step: promotion-Get traffic

1, Baidu bidding, 360 bidding, search, Sogou;

2, search engine optimization, long tail keywords mainly to flow as the core;

3, Baidu know, Baidu Encyclopedia, Soso Encyclopedia, Soso asked, Tianya questions and answers such as Wikipedia web site publishing information;

4, Classified information sites: 58 with the city, net and other sites posted information coverage to increase exposure rate;

5, press release: Sina, NetEase, Sohu, Thousand dragons and other news media website release press release, expand brand awareness;

6, the official blog, Weibo, the latest product information and promotional promotions;

7, collect mail, mass mailing.

The fourth step of network marketing: Transformation

1, the website must have the online customer service system, promptly replies the visitor question, to the customer service request is (polite, quick, professional);

2, the website must have 400 enterprise line telephone, communicates to the customer the formal enterprise can trust the information;

3, 10 seconds to find online submission form;

4, industry consulting, news Consulting, frequently asked Questions to solve customer problems and build trust relationship;

5, the question feedback, the on-line questionnaire, solves the customer problem quickly.

The fifth step of network marketing: Diagnosis and analysis

According to the above search procedures, find problems, solve problems, such as the site does not flow from the third step to find the reason, whether it is done? Which step has the problem from where to proceed to optimize, if the middle of 3 are no problem, it must be the planning of the problem.

Theoretically, as long as this is done, the product is useful to the user, absolutely can sell very good, many details no way to list, each inside all need to spend energy to design and input, from this point of view, network marketing It is a complex and huge system, may use a few points can bring a steady stream of customers. But just rely on one or two of them will lose a lot of customers, even if your traffic is very high, conversion rate will waste a lot of money.

It can be done online marketing, there are many aspects, and some only rely on bidding will have a lot of orders, some people rely on the optimization of several core keywords to bring traffic, some people rely on post to bring traffic, and others play microblogging blog, mail mass or QQ group marketing also bring a lot of traffic. If this combination is so powerful, I can't imagine.

Every time I see a lot of my customers to tell me that the rankings are up, how customers do not think so much ah, I can only tell him SEO is only the network marketing to obtain traffic in a way, rely on this to get all customers is difficult. Also have a lot of customers to do the bidding and then turn to do optimization, the reason is that bidding too much to burn money or use optimization to replace it. I can only tell him that optimization can not replace the bidding, if the optimization and bidding to achieve the same effect, the optimization costs will not be less than 10 times times lower than the auction, is not it?

summed up to the end, the Internet free traffic a lot, but can make you make money free flow not so much, want to make money seems to still have to spend money is kingly. If you give me such a product, let me use my network marketing knowledge to operate it, I think I will spend a lot of promotional costs, and design costs, and finally may not make ends meet. So I have a little understanding of those business owners, in the case of insufficient budget, can save province, who do not want to spend the least money to make more money.

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