How to transition to the mobile terminal PC side

Many good Internet companies have a certain basis on the PC side, and the tide of the mobile Internet, you want to have some success on the mobile, directly copied or the whole translation of the entire business line to the mobile terminal, but unfortunately brought The effect is not obvious, the mobile terminal has a mobile terminal game Want to do a good job on the mobile terminal products, you must have the idea of ​​mobile. So here I am combing I think from the PC to the mobile terminal in the product strategy above, I think we should pay attention to several points:

1) reduce the signal to noise ratio, not big and full

In the mobile terminal screen size is limited, the use of time fragmented, unstable network environment under the premise of wanting to do the same as PC-depth browsing and breadth is more difficult an event. Therefore, when moving the contents of the product organization, we should pay more attention to reducing the signal-to-noise ratio of the content and improve the readability of the content.

To "Taobao", for example, Taobao in the mobile terminal is almost a direct COPY a business on the PC, the consequences of this is the user search and enter the category, the face of thousands of Taobao products almost impossible Getting started, I do not know how to filter out the best and most suitable one, resulting in Taobao App users most used function is to check the logistics status of the goods have been purchased sad. (Why query the status of logistics will be how popular on the mobile terminal? Because the mobile port with audio and real-time PUSH news, just to meet the user for timely understanding of the logistics needs of the state) Of course, Taobao quickly recognize this problem, the introduction of the " Micro-Amoy "this business.

And knowing that the official launch of the "know the daily newspaper" on the mobile side, it is actually aware of the official content of the station know the essence of finishing, and will combine the current hot spots and a variety of topics. Refined the content, focus on the function, reducing the use threshold "Knowing the Daily" is far more than "Knowing" to more fierce.

2) The importance of user usage scenarios

Compared to the PC-side more fixed user usage scenarios, the mobile terminal will become rich and colorful. Therefore, the judgment of the user using the current scene of the product is particularly important on the mobile terminal.

Take "Douban Movie" and "Time Network" for example. On the PC web page, the two companies are one of the two major media outlets for movie criticism, movie and film related information. The differences in core functions and business are not significant. However, They have gone two ways. "Time Network" directly to the time network, all kinds of video, film reviews, movie entries and so organized a few columns later became their mobile products, and "Douban movie" but focused on the recent and upcoming films, and even The search box for movie entries is "hidden". In fact, the significance of watercress to do so is obvious, they think the user in the mobile terminal using the scene more "check video news" status, so around this starting, highlighting recent and upcoming movie entries, with a simple comment and introduction to help users To determine whether it is worth to see, and finally by questing nearby cinemas and seat votes to complete the final step, so that those not recently released, long film reviews, a variety of list information and so on is a neglected rhythm. Accurately determine the user's use of the scene "Douban movie" is clearly superior, and "Time Network" also tumbled in the past few months, in the new version of learning "Douban movie" mode.

3) make good use of the mobile device's sensor

What is a "smart phone"? When you cross the screen, the phone screen can be rotated together to facilitate your use; when you look at the map, it can tell you where it is; when you call the face close, it The screen can be turned off and no longer touch accordingly, thus preventing misoperation. Because of these various sensors, the "smart phone" can be truly smart, is not it? Therefore, we should make good use of these sensors when doing mobile products, such as "Street Strangers" to check nearby people (GPS) , "Pop" voice pictures (microphones), "WeChat" scan QR code (camera), etc. These mobile-only functions can better capture the core value of mobile users.