How to understand e-commerce promotion in Novice's eyes

Source: Internet
Author: User
Keywords Commerce

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I have written about my job--e-Business customer service, since that call this "e-Commerce Customer Service section", of course, for the e-commerce of its content, whether or not I know, I am also here to talk about my ideas, say whether right or wrong, I hope you can have some pointers, that is also my way of progress. Today I want to say is my opinion on the promotion of E-commerce.

As for the word "promotion," I've just learned what it means to know from my ex-customer service, the longer we touch the industry, the more people mention it, the more people talk to me about how important it is. From then on, subconsciously will go to understand, want to see decide a website to follow the development of "promotion", what is the holy, exactly how bases.

As far as I know, the promotion is the definition of advertisement----to advertise. Of course, advertising is only one of the ways to promote e-commerce, but the promotion to achieve the effect is consistent with, is to tell everyone has such a site exists, so that people need to find. Promoted by the way in which I now know that classify it as: Search engine promotion, forum promotion, blog promotion, mailbox and QQ group, such as mail advertising promotion, and so on, almost forgot another kind of let me very annoying chat tools viral promotion (I q in this category of virus).

First, search engine promotion. I remember before, my sister also had let me to her mall website published to various search engines, all about her mall related content on the site. It's just that they have a record of her web site. and want to search engine to let people better find their own URLs, that not only need to optimize their own web site, but also need to set accurate key words. Now similar to Baidu, Google this kind of large-scale search engine is to stop the site too optimized, or want people to spend money on them to buy the ranking of key words, no way, people also want to make money!

Second, the Forum promotion. The most seen is that the business will be in its corresponding section to publish relevant content, again in those articles or the post to attach their own website, of course, some good writers, they write the relevant articles are very good, many people will have to paste, and the number of people who will notice their Web site, and the need for people will therefore likely become their customers. This is a popular way to promote this kind of work.

Third, blog promotion. Blog promotion in my definition, it is similar to the promotion of the Forum, but it is more specificity, bloggers to their own web page to create a specific content for their own products. (It feels like I understand it a little bit, ah, continue to learn),

Four, mailbox, QQ Group and other promotion. This kind of my most common, often see the mailbox in the Inbox is marked as more than 10, excited to think of the friends who have a conscience with my contact, but one open, the dustbin has 10 of many, called ... Depressed! Q Group is also, most of the mass advertising information, such promotion in my opinion, should be not too much profit, many people should like me, will not pay attention to, or directly deleted. But it seems that a lot of people will do it too.

Chat tools virus-type promotion. Call ... Super Super ... Do not like the kind of, of course, because I am also a "victim", very simple explanation is to let your chat tool virus, release their advertising content, call, again hate you!

There are too many ways to promote, I still do not know, right, remember there is a I know, we have before the site membership system, all registered members will have their mailbox information. And we will regularly our website promotional activities to do Cheng to the customer mailbox, but also release relevant product knowledge, news and so on. This is one way to retain old customers, after all, it is easier to retain old customers than to develop new customers, we sell not only products, we are also selling our service attitude. Do not doubt the loyalty of customers, not to doubt the propaganda power of beer!

Promotion of a variety of ways, these are just some of my understanding, it is too much to learn! And now I'm trying to ing, (music, applause, cheers, flash) haha, the future of the technicians are born, as to how long, at present, I do not know, ah ...

Terminator series There's always a line behind every one of them. I will come back, so with the second, 三、四部, bedding Ah! Ah, and now I also say I will come back, also ... Foreshadowing, ah ... (The mind shows the Chinese teacher's tearful smile, fortunately, the small clouds are not all returned to the teacher)

Statement: This article for the original article, reproduced please specify the Source: E-Commerce Weekly, the original address: http://www.ok.net.cn/blog/?post=21

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