How to use C2B to complete self-help by book Dealers

Before Mr. Guoqing joked about his when on Weibo, this is very interesting, a sell book started, and to do the first ten of the domestic business of electricity, indeed without the previous prestige, have to say, in the past that set rely on the Internet, gathered a large number of long tail flow, through the purchase of the size of compressed books purchase price, And the pattern of monopolizing certain books is already starting to go downhill.

And some of the chaebol, such as Jingdong, who started out with the help of 3C, circled a large number of high-quality consumers. The purpose of the book is to form the flow stickiness, and not put in the core position; Based on this, as long as the book dealers to find a good entry point, or have the opportunity to rise again. So, what is an operable pattern?

What is the c2b of a book dealer?

C2B, customer demand-oriented a supply and demand model, it is the first collection of user needs, and then in accordance with the needs of users to produce products, personalized to meet the needs of consumers;

So let's take a look at the demand points and the pain points of the book consumers.

1. Price? At present, most of the books on the market, consumers are still able to accept, can not afford to read e-books.

2. The latest version? Other small cities are not easy to say, from the north of a few first-line cities, have their own books CBD, the latest published books in these places can be bought, even if not bought, the major electrical network can also be bought, some of the book, such as the Taiwanese bookstore can also be bought, this is just a minority demand.

3. I don't know what's right for me. As a senior book consumer, many times to buy books are really confused, I also have a lot of friends around to buy books are also very confused, do not know which books, which book is really suitable for their own.

So like watercress Some of the book review site to do more and more fire; However, the review is only a comment on a certain books, and is based on a reader's own feelings, the first is not representative, and other people's feelings are not necessarily your feelings, because everyone's knowledge, experience, positions are different, The same book different people read have different harvests.

4. How to solve the pain point of the book consumer?

If there is a knowledgeable friend, he can according to your situation, including your ability to reserve, your position, your position, as well as your learning ability, tailored to you a set of books, and then give you a set of these books of learning rules, you are not very like?

Unfortunately, even if the other person is really better-without and knowledgeable, it is hard for him to have the time and patience to help you do such a thing;

So, if there is such a person, not only professional, but also free of charge for such consumers to provide this service, a book dealer's blue Sea may open.

How to form a business model

If it is to rely on a person's professional ability, for the book consumers to do these analysis and advice, from the time cost and single efficiency, it is clearly not cost-effective; therefore, a set of evaluation mechanism to replace the artificial, the evaluation system has become the core competitiveness of the electrical business site.

So, a set of standardized evaluation system has become the key point of whether this model can be big; This system should be similar to testing iq,eq such a test system, the founder of the company through their own experience, the creation of a set of evaluation system.

and put the system on the website of the electric dealer, users according to the system out of the question, the system according to the user's answer, the book consumers do a test, the system can be online feedback to consumers, but do not tell the book consumer solutions; concrete form can be in the actual operation of the process of running-in.

Through this evaluation system, can in the unit time, the large quantity of the book consumer Service, and through the evaluation results feedback form, get the opportunity to interact with consumers, such as through micro-letter to obtain results, or by virtue of the form of mobile phone text to obtain the results of the test.

This evaluation system, not only can be used for the current user needs assessment, but also as a phased assessment and personalized evaluation. For example, after a user learns a book, the system can evaluate the results of learning, users can clearly know through a period of time after learning, how much knowledge they have acquired.

In this way, relying on the system will be able to gather a lot of fans of the electric Dealer's website, the next thing to do is how to realize the consumption ability of these fans.

Flow change

No matter how perfect the evaluation system, there will certainly be a certain percentage of the accuracy rate, the Electronic Business website to do is to obtain and satisfied with the user's interactive opportunities, with micro-letters or mobile phone messages, such as the form of retention of the results of the evaluation of the satisfaction of users, in the form of interactive operations to guide users to the nearby stores, to obtain the solution of the evaluation problem.

Why should we guide the store? Because of the user's full access to the test results and solutions, he can rely on the program, on the major electrical network to find the books he wants; At this time, the book Electric business site to face, or the same as in the past, stay at the level of price warfare. Therefore, the library based on this mode of the book, must be the customer from the line into the line.

After the user enters the store, arranges the specialized sale to carry on the solution explanation, and for him to configure a set of books that he needs to supplement, this set of books will be composed of a variety of books, customer unit price from the original dozens of yuan, can be upgraded to hundreds or even thousands of yuan; In order to stimulate users in the shop orders, after the user orders, It is possible to provide a guide to reading methods through the occasional micro-letter.

Based on this model of the book dealers, is no longer a naked fight price war, or the use of books for other categories to do the flow of wedding clothing, but can really form a picture and text as a profit point of the benign profit model.

Fan economy

Through the above evaluation software to provide users with a series of services, a certain proportion of users will form a loyal fans, but simply sell package books, although the customer unit price has been a certain degree of improvement, but this batch of fans of the consumption potential has not been fully excavated, you can carry out the following expansion and extension.

1. The bookstore can be played as a result of the museum, and coffee or Western-style supporting forms; When the book consumer to the store to obtain the solution, may choose the coffee, the Western food purchase, also can bring certain increment for the store's turnover.

2. Industrial chain extension. Continuing to provide a reading guide to consumers through micro-letters or exclusive apps, or other additional services, you can also tap the deep needs of these customers, such as training needs, when this pattern form large data, the training needs of the fans to dig, but also to form a number of training courses, the extension of the industrial chain.

Of course, the specific depth to the book industry, there will be a lot of problems, here I just play a role. At the same time, based on the success of this model, it brings us more thinking about how to build the core competitiveness of the brand through the unique service to avoid the harm caused by the price war.

Simple and crude mode of purchase and sale, with the Beijing-east, day cat, such as the more mature business, other small electric business platform to kill their own blue sea will be more difficult, but this is a certain barrier of the electric business model, can really get their own piece of the sky,

Author: Juakiping, a large-scale O2O enterprise real person, focus on mobile interconnection +O2O actual combat work, personal micro-letter chen-jiping, micro-letter public number yingxiao00544