How to use domain name to create brand value successfully

Good domain name, create brand value!

 


domain name is not just a simple URL, for a long-term vision of the company, in the operation of the site before the establishment of a good domain name for future marketing, product marketing, corporate brand building is essential. Good domain name is the enterprise in the market competition to obtain a lasting advantage of the weapon!


 


is conducive to establishing a good corporate image


 


good domain name is the symbol of the strength of the enterprise! If the domain name is concise, easy to remember, in line with the enterprise name or brand, it will give customers a deep memory, a good domain name can attract more heads, inspire more potential customers. Like the mention of Baidu, it will think of its domain name is baidu.com. Taobao, its domain name is taobao.com. Jing Dong, its domain name is JD.com.


 


facilitates the promotion of the market and promotes products and services


 


good domain name allows customers to quickly remember and find you, so that the promotion of a multiplier. In the major portal microblogging competition, Sina acquisition weibo.com and Weibo series suffix domain name is a very successful case, weibo.com let netizens feel "micro bo" is "Sina Weibo." Because of the advantages of the domain name itself will be other micro-blog sites far behind.


 


Protection Brand


 


in order to avoid the enterprise related domain name is malicious use, affect the brand image, need to buy the name of the most responsive site, and ensure good domain name does not fall in the hands of competitors. Try to protect the mainstream domain name related to your brand. You can also purchase other valuable domain names to point to your site. Hit "True and False net" (Kaixin001.com really Happy), (kaixin.com false happy) "The dispute is due to the domain name, to happy net caused great losses." A good domain name for the promotion of corporate visibility and the convergence of popular play a huge role, and the selection of inappropriate domain name will seriously hampered the promotion of corporate brand in the later. The recent 360 cost 100 million yuan acquisition domain name 360.com, visible domain name to brand protection plays a very important role.





get more traffic


 


Some of the domain name itself with traffic, such as car.com domain name is not established before the site, there are many interested in the car users to visit this domain name. Such a domain name after the establishment of the site, did not promote there will be a large amount of browsing. A good domain name can bring traffic, and save a huge amount of advertising costs, no wonder business.com 7.5 million U.S. dollars in the United States for sale. Sex.com According to industry personnel speculated that the annual light advertising costs can earn millions of of dollars. These are facts, not groundless. The good domain name will be individual and enterprise's huge intangible assets, the Yahoo website light domain name value is more than 100 million dollars.


 


domain name is unique, resource is limited


 


domain names are more unique than trademarks. Domain registration is generally a first note, later can only register other domain names, or negotiate the purchase of the domain name. Grandma's Restaurant has been in the name of the business network domain name auction for 180,000 yuan to buy back their domain name waipojia.com. Its chairman Wu Guoping said that the domain name at the price, determined to win, on the one hand, because of the importance of the network implication of business opportunities, on the other hand, because there have been registered trademarks of the lessons.


 


Domain name has price, is the enterprise important asset


 


now many companies say that the site has no effect, the problem is very much out of the site's domain name, especially now everywhere is the site, if you are using the domain name, rather than the real name of the enterprise, people think and find this site, in fact, more difficult than a haystack, Your website system and content do best also useless, no one visited the site how can have effect? Unless you use more than the domain value of thousands of times times the amount of money to promote to achieve results, the network industry called "Burning. COM", the reality is "foolish lost watermelon." If this business name belongs to you, the customer is very simple to remember, but also bring long-term brand benefits.


 


we all know that a successful brand value is huge, is the enterprise infinite Wealth. Brand is a kind of culture, it is invisible but can really feel the real. We also know that to build a well-known brand is very difficult, the need for a large number of advertising costs and high-quality marketing staff.





firm brand name can save how much advertising fees? How much economic benefits and brand benefits can be brought to the enterprise? The practice is clear. Unfortunately, some companies are willing to spend a large amount of money in other media to do short-term and inefficient advertising, but neglected to use only the other advertising costs of a few one-tenth, or even 1% of the district costs to seek to achieve long-term benefits of the brand name, the concept is still very lag. Wait until the real regret, only to find that virtually lost a large number of customers, lost a large amount of money. Take a simple example, customers want to buy a product, there are two brands can choose, the customer first entered your enterprise domain name, found to be another website. Then he entered another enterprise domain name, it is easy to enter, and get enough information, the result you say, the customer actually choose who is more likely?


 


due to the uniqueness of domain name resources, good domain names become scarce resources. It not only represents the company's unique logo on the network, but also the product, service, image, goodwill and other comprehensive embodiment of the enterprise is a part of the intangible assets. The value of the domain name will also increase with its influence. At the same time, domain names can also be used for trading, parking, financing, and even mortgages. Shanghai has promulgated a policy that allows the domain name to be funded, the concept of domain name as an asset has gradually been recognized.