How to use KPI profit effectively in foreign trade website construction

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

In the process of foreign trade website construction, the enterprise must first clear its own website goal, namely business objective is what. is from a large number of orders to obtain high profits, or from the foreign Trade platform to obtain commission. After confirming the purpose of foreign trade station, we can implement more specific strategies to achieve this goal. So how do you measure the effectiveness of the implementation of a strategy? Here, KPIs (Key configured indicator) play a pivotal role.

Large b2c,b2b Foreign Trade E-commerce site Many of the KPI as a business performance of an important assessment, such as the famous Alibaba is the KPI as a measure of staff performance of the quantitative indicators. So, how should foreign trade enterprises set up appropriate KPIs for themselves?

There is an important smart principle for determining key performance indicators. Smart is an abbreviation for the first letter of 5 English words:

s represents specific (specific): refers to the performance appraisal to hit specific work indicators, not general;

M stands for measurable (measurable): indicators are quantified or behavioural, and data or information that validates these indicators of achievement is available;

A represents achievable (attainable): The achievement of indicators can be achieved in the context of efforts to avoid the establishment of high or low goals;

R represents reality (realistic): The performance indicators are real, can be proved and observed;

T stands for time-limited (Time bound): a specific period of time that focuses on accomplishing performance indicators.

According to this smart principle, combined with the characteristics of foreign trade website construction, we can not sum up the following several KPIs to measure the profitability of foreign trade websites.

Website conversion rate

ROI (return of investment) is not only applicable to a variety of conversion efficiency, such as SEO often use ROI as a measure of a site search engine optimization results of an important indicator. In the same way, ROI is the operating core of e-commerce in foreign trade. Average Chinese E-commerce site conversion rate of 1 per thousand, that is, 1000 people a day to visit the site, there is a person to buy. Like mature E-commerce sites such as Dangdang, Jingdong Mall and so on, conversion rate can do 1%. Therefore, most of the main energy of foreign trade enterprises is how to improve the conversion rate of the website in order to obtain more revenue.

Ii. average amount of the order

A high conversion rate of the site, if the amount of each transaction is small, or even negligible, it is a ' Cup for foreign trade enterprises '. Many people will complain about why I have worked so hard to get ROI, but the effect is not what I expected. This is largely because the site owner ignores the average amount of the order. The average amount of order reflects the commercial value of a website, that is, the ability to develop later. For example, Taobao in the field of Consumer-to-consumer firm heel, and Non-stop to carry out Taobao Mall, one of the obvious purpose is to increase the amount of orders, in order to get more profits in the future.

Iii. Repeat purchase Rate

Traditional sellers are very concerned about their repeat customers, and hope that the customer can continue to buy their own products and services. In fact, this is the repeat purchase rate. To improve the user's repeat purchase rate, in addition to enhance the site's user experience, but more importantly, to enable users to obtain better quality products and services in the site, improve customer loyalty.

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