How to use WordPress to build SEO-favorable corporate website

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About WordPress This platform I don't say more. If there are people who do not understand Baidu. According to the survey, currently the world's top 40% sites are built with WordPress site. For corporate sites, WordPress has its unique advantages. Clear structure, full-featured, SEO-friendly and so on. However, to complete the construction of SEO-friendly corporate web site, still need some planning. The following content is to teach you how to plan a WordPress platform based enterprise station.

First, positioning good site goals.

There is an old saying in China called "do not fight unprepared war", the same reason, we are not to build a station, I built

The purpose of the station is to promote products and services. So at the beginning of the building, the following questions need to be clarified:

Who is your target user?

What do you offer them?

§ Why are they coming to your site?

§ What do you want them to do on your site?

What do you want them to do on your site?

While these problems are some of the old problems of Internet marketing, many users do not perform them well. You can send

Now many corporate sites in order to so-called updates, released some of the site as a whole irrelevant content. There are a number of users to build the location of the site is very clear, slowly put these ignored. I think all of these should be written down with a notepad, put it in the webmaster or the site content of the editing computer desk.

Ii. Key Words Research

In today's search engine era, it's important to say how important a keyword is. Because through the keyword research, it will let you understand what your users are thinking. What they get through to your site. Although we do not pursue keyword optimization and so on, but you must use the keyword to understand your user's search habits. About the keyword research now has very good tool, if you do foreign trade enterprise station, suggest using Google Keyword analysis tool, do domestic enterprise station, with Baidu Index and Baidu search mining keywords.

But here is to remind you not to try to do a keyword, otherwise it will be a very difficult thing. Once the algorithm changes, it may outweigh the gains. The following diagram can be a good illustration of the problem:

III. site Structure

The site structure is both a science and sometimes art, perhaps this step is daunting, but there is no doubt that this is what you have to step out. The site structure is just like architecture, as some foreign design experts have said, sites should be built like buildings.

The website should have the structure like architecture, we should reflect!

We may as well chew this sentence, we know, this is completely from the user's point of view to think about the problem, so that users of your site to browse the trip, and not a go without return.

If you follow the keyword research in the second step above, your site architecture should be:

Each keyword should have a page (WordPress tag can have this effect), although not every key worthy of you to capitalize close-up, but in WordPress there are many ways to let you focus on a keyword. Carefully structure your site until you are sure that you completely cover all the relevant content of your product. Take advantage of WordPress's sidebar tools and "meta data". Do these, start building contact page, site Map page, about our page, etc., and into the site architecture.

Iv. Bridge page

Although many people use the above method to build a Web site, the next step is often forgotten: add a column to retain the user. such as how to let users directly contact you from a page, such as reading related content, such as the recommendation of products, such as registration pages, such as mail subscriptions, many of these, for the purpose of only one, to build bridges between multiple pages.

So in WordPress page design, you have to consider a number of page templates to build different content. This feature can be easily achieved in WordPress.

Vi. Classifications and articles

Obviously, as a business site, products and services are generally fixed, even if the release of new products, it will take some time, so you take what to make users feel that you are serving them. That's the classification and the article. WordPress offers the ability to build categories and articles.

But by default, WordPress only provides title, alias, or URL, content, but we extend the WordPress, can customize the article type, of course, can also customize the classification. such as portfolio, slides, products and so on. So we can frame different categories and article templates, to provide users with a better experience.

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