How to use local search advantage to grab direct customers

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Talk about the regional search engine, we do not urgently analyze network marketing, I first listen to the life of small examples, a resident in Qingdao, Shandong Dentist, is not likely to go to Jilin for patients. If you live in Nanning, Guangxi Zhang Ye, but also not to find a pipeline repairman in Qingdao to repair. This is what I want to elaborate "local search strong advantage", sometimes customers want to choose is not necessarily a big brand, and the most suitable for him.

All the major search engines know this, so they integrate various positioning techniques into the algorithm to locate the search results. Make user Zhang in search of "pipeline repair", the search engine will first judge the location of Uncle Zhang, and then give the corresponding results.

But the premise is, the search engine to Uncle Zhang's results are really correct, it is how to understand your repair company in which city? Search engines naturally have many good ways to differentiate.

So we do the Enterprise website optimization work to use the local search this function, let it play the biggest role, create sales profit maximization. Local search can create a level playing field between a large national enterprise and a small local vendor, and a Community florist and a national florist can have the same visibility in local search. However, to use local search for optimization, you must follow this rule. Plainly, is to tell the search engine site in what location, to let someone tell the search engine where your site, repeatedly stressed.

Doing local search optimization is not simply to add local address information to the "Contact Us" page, first the local business to add detailed address information in the site footer location, detailed to the city, street, door number and telephone number. 2nd, the title is also added to address information, such as: Qingdao XX company. Then the search engine will put the site directly into the corresponding area.

Second, also pay attention to the site submitted to some directory sites. Directly select the corresponding area, the corresponding industry. Do a good job of local search optimization, to seize the customers around, is the SME website Network marketing the fastest way.

Optimization can not be an armchair, I found a very interesting example to illustrate how to use local search optimization, small business sites can also contend with large sites: The cost of a great effort to find a typical case, by the relevant responsible for the site to take the consent of the case analysis, analysis as follows:

Company Name: Qingdao Tianfeng Graphite Co., Ltd.

URL: www.qd102.cn

Analysis keywords: micro-powder Graphite Graphite

The first step: the current keyword "micro-powder Graphite" ranked 30th, see the following figure:

Keywords "graphite" Top 10 pages are not ranked.

The second step: analysis of the search group distribution, directly into the Baidu Index analysis index.baidu.com. The results are as follows:

From the above index we are not difficult to find that the search group in Shandong most, and even most cities do not need.

To be searched, the guide should not be a product, but a customer. Customers are Shandong, you should give search engine a site in Shandong, the region set down, competition will be brought up.

Graphite products to do the factory and demand for graphite customers know that Lacey known as "the Township of Graphite," the title of the real purchase intention of the majority of customers will directly search "Qingdao graphite" or "Lacey Graphite", we again to analyze "Lacey Graphite", the results are as follows:

Believe that this map will give most webmaster a surprise, if the site title change, the main keyword positioning for "Lacey Graphite" is not more feasible? The current search results are very obvious competitors are very few, but demand a lot of customers, not professional people do not search, so 90% are direct customers. This is the advantage of local search, the use of local search to make their own advantages, small Web sites also contend with the door, net direct customers.

The above analysis for incomplete statistical explanation, only to explain the truth, you webmaster friends to different situations for different analysis. Welcome to the Brick. This article by the Machine tool brand net (www.jcpinpai.com) Wang Yu original, if reprint please retain the link, the Exchange QQ1175876985, very honored with each warrior discusses the network knowledge.