How to use micro-blog to enhance the brand of enterprises

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When Weibo has become an inseparable part of people's lives, when everyone will feel or photos spread to a lot of people are accustomed to, when you see the micro-bo high-rise floors are constantly refreshed, when you see a lot of big companies Weibo marketing case is very successful, perhaps many of our small enterprises just think, Is our company should open its own microblog, is not our company should also use micro-blog to carry out micro-blog marketing? Today, we do not talk about how to carry out microblogging marketing, we first talk about what steps enterprises should use to open Weibo.

1, understand what is Weibo. Some people may think that Weibo is a small blog, write Bai. Some people think that Micro Bo is a text message, essays, and even chat. Neither of these words is right. That's right, because Weibo does have some of the features of these tools, and that's not right, it's different. So, before we open Weibo, we need to know what Weibo is. Weibo is a broadcast social networking platform that shares short information through a focus mechanism. In the final analysis, he is a platform, with simplicity, timeliness, and the characteristics of sharing. For enterprises, it is an important platform for enterprises to publish important information in real time or attract users ' attention.

2, the formation of micro-blog team. In the enterprise intends to operate this information platform, the first need to have a complete team, with various specific functions and positions, including creative development, creative implementation, corporate strategy and micro-Bo docking, and the various functional departments of the interactive window, text upload. Members should have good communication skills and writing skills, so that in the appropriate time to complete the expression of some of the company's demands. And for the team members to carry out the necessary training, so that everyone understand the basic rules of Weibo, Weibo writing skills, fan development skills and other basic qualities, including crisis PR and other necessary communication skills, so that everyone can serve as an external publishing window.

3, to confirm the establishment of micro-BO enterprise positioning and objectives. Do anything to think first why to do, open Weibo is no exception. For individuals, Weibo may be an entertainment tool, a communication tool. But for enterprises, microblogging information platform is the media. We want Weibo to help us achieve what we can do, to broaden our profile, to serve our customers, or to answer questions for the public. This will determine what type of microblogging we will open, is the corporate brand microblogging, or customer service microblogging, or high Minos. Only by confirming our goal, can we truly open the microblogging that is suitable for us, achieve our goal.

4. Register Weibo. First of all, we have to choose the right platform, different microblogging platform may have different focus, as the enterprise choose to us more suitable for the platform registration. As for how to register, this article does not repeat. The registration name needs to be related to the corporate brand or name. Then, don't worry about it, you need to tell everyone who you are first. First, try to send a few, published Weibo publishers are what the company, team members Ah, related stories ah. In addition, as a relatively formal microblog such as Enterprise Weibo, certification is indispensable. Whether it is the company's brand microblogging, or customer service microblogging, high Minos first let people believe that the credibility of the microblog. After the completion of the above, then, Enterprise Micro-blog has already, but this is just an empty into the east, we need to continue to operate to make it a veritable enterprise micro-blog.

5, micro-blog, so-called a sharing media platform, fans are very important, they are the carrier of communication. So, we need to make our microblog lively. The number of fans is important, but quality is more important, especially for corporate microblogs. Therefore, we usually from our relatively familiar relationship, because relatively, more familiar must be the company up or down the industry relationship, which are valuable fans. Many enterprises are puzzled, we micro-BO fans tens of thousands of, but the number of AH, message ah are very few, this is the quality of the fans are not high, so, from the one is to pay attention to the quality of vermicelli is very important. Through our professional and interesting content of the continuous release, the number of fans will continue to grow. With the continuous spread of quality fans, our microblog will become progressively more valuable.

6, when our microblog has a certain focus on the crowd, that is, the spread of the carrier, then there must be the dissemination of content, as an enterprise, the content of its own release must be the subject. Weibo is like an up-to-date electronic journal. So, the ongoing content release, will become the general content of our microblog work, let the attention gradually develop the habit of paying attention to Enterprise Weibo, is undoubtedly the highest level of micro-bo, in order to achieve such a goal, timing, quantitative, directional release of the content of attention, to maintain the speed of the update of Weibo, will be our most basic task. In addition, to make Micro Bo will not be lost in micro Bo Hai, vector and quality are very important, the general Day 3 to 5, the content covers the content of corporate propaganda, and business-related interesting content. Content must be a matter of concern to the vast majority of fans, so that it can be forwarded and discussed so as to make the spread as far-reaching as possible.

7, the appropriate forwarding of other micro-blog is also an important way to increase content, but the same, the content of the forwarding to have and corporate culture want to match the content, with a positive, interesting, can discuss the characteristics of, otherwise, is meaningless filling.

8, interaction is the important charm of Weibo, it is dangerous to have a group of fans who are not talking. Because silence means less attention, they may soon become dead powders that do not look at your content, or even leave at the end. So interacting with fans becomes another important part of the microblogging team. Interactivity is an important factor in the sustainable development of Weibo. Here, on the one hand, depends on the content of the fun, not just corporate propaganda content. On the other hand, it depends on how the microblogging team works, activities, prizes, concerns, comments, forwarding is the main way of micro-blogging interaction, for enterprises, seriously to the feedback of fans, attentively listen to everyone's voice, at the same time, the appropriate transfer of interest feedback, will make fans more active, but also more loyal.

When you have such a persistent microblog content release, and with an extensive fan base, they are willing to listen to your business messages and do the necessary interaction with you, they like to forward your content, like to comment on your news, like to feedback their voices, like to spread these to their friends, so, This corporate microblog is really being built. Continuous content release, a considerable number of quality fans, the necessary interaction, while continuing to promote the spread, this is the inevitable element of the enterprise Weibo. Only in this way, your business can also say, you see, that is our "Weibo." This article source computer graduation Design (http://www.bycxlw.com), A5 website exclusive starting.