How to use new marketing ideas to realize

A few days ago wrote an article predicting the future of business forms, and analyzing how the various products in the future business form are fused, and received a positive response from many friends. The article mentions the idea that in some cases, that is, in the use of human weaknesses on the basis of the user, enterprise and project side can achieve balance, can achieve all users and all business enterprises two-way convection, on this basis, there is no so-called target groups such as the so-called restrictions.

In fact, these all the use of human nature, do not limit the marketing principles are derived from the author's own projects, the project product is very simple, but the use of more marketing innovation. And the author's foothold is to solve marketing problems for enterprises, it is because many friends feel that the existing marketing way too much, so I think it is necessary to explain some special marketing methods to friends. The author also put forward in the article in the marketing process, if used properly is, can realize the flow of water for me to use. In the "No limit" principle that I have written before, I have mentioned some probably because this marketing theory belongs to the nerd original, so many friends feel that write well, can understand some, but the actual use when the total feeling almost anything, take advantage of this opportunity today, this unique marketing method detailed narration, Comfort all concerned about the author's friends.

I. The basis of thought

After a long life experience, I found the fact that the lower the terrain, can absorb more water, if people see themselves lower, can meet the more friends. Then, if in the process of business, the lower the position of the business enterprise, the higher the people see, it is easy to reach a deal, to achieve cooperation.

In the day-to-day work, we try to think about, if we are doing everything for others, really help others to achieve the goal, then we will win the respect and recognition of others, we will also win others more support. In our emotional life, if we are doing for each other's sake, words and deeds are to make the other party more happy satisfaction or deal with things more smoothly, I think this marriage or love must be very lasting. If we treat our parents with their thoughts as if they were our own, we can meet their ideas as much as possible, and then we are sure to get a double liking for our parents, right?

In fact, whether in our life, feelings or other scenes, "Others" is a microcosm of their own, is the projection of their own mentality. How to treat others, in fact, will reflect back to how to treat themselves. The extent to which you treat others directly determines how much you reap. This is the "nerd marketing principle" of the ideological basis.

Ii. the basis of practice

Not long ago in busy a project thing, is a high-end health care products sales of the mother and child community E-commerce combined with O2O model. Because of the high-end category of this site, if you want to implement online transactions in a short time, this is a little unrealistic.

Then according to the characteristics of the project, I put forward the line to drive online, online auxiliary line under the Operation strategy. Now there is a problem, how to mobilize the offline people in turn for online services? So I used the "No Limit Principle" design the following way: Do a mother remit billion large delivery activities, reflected in the form of the event card, posted objects for the offline almost all the goods, the purpose is to promote other goods, The feeling is to buy their home things, our company to send money such an atmosphere.

Online practice, requirements of the executive team to joint day products, clothing and even hotel or something, anyway, is not limited to the scope of application, to create an illusion to the user that the purchase of something someone to send money, and the executive team needs to be this marketing way publicity points printed in Shanghai, and social media and local newspapers to promote The theme must be to buy xx home things, mother sent money. Maybe my friends will say, how do you connect with the line next?

That activity card has a serial number, when the user with this number landing site registration, you can get cash vouchers reward, and almost free to get brand-name cosmetics set. In addition, I let the site in the function settings, the use of this number is unlimited, that is, users can use countless times, even if not buy activities, the reporter this number landing site registration can also get this cash voucher award, and even, I let the technology further adjustment, Adjust for users to enter any number of registration can obtain this cash reward, whether the bus card number or fuel card number or the old invoice number. Without any restrictions, you can.

By doing this, I want to realize that offline users are effectively converted into online users. And it turns out that this marketing approach is also effective. Can play the role of popularity under the line of attraction.

Iii. differences

Someone told me this kind of marketing is actually very simple, that is, the different industry Alliance, is the joint marketing between the various forms. In fact, in contrast, we can discover the difference of this marketing way.

From the point of departure, the starting point of the alliance is to promote or sell their own products or services, and "unrestricted principle" is to promote or sell other people's products or services, to other brands or too for the center, their own just to do auxiliary, bedding.

From the form of expression, the different industry cooperation emphasizes the equally of the two sides, advertising effect at the same time, such as the last micro-blog on the hot discussion of Starbucks Coffee and XX of the different industry cooperation, in the coffee cup on the top of the advertising ads xx.

So it can be concluded that the use of the principle must follow the following rules: 1, to the other side as the center, only to do a good job on the other side of the service. 2, the threshold of participation is not high, even a lot of loopholes can be drilled. 3, does not restrict the scope of the partner, does not limit the user group scope.

Iv. Use skills

It can be said that this way of marketing is not anyone can understand and thoroughly grasp. Because of this way of marketing, the first is a thought-marketing thinking of innovation, the previous marketing idea is how to think of the sale of things, and this marketing method is the core of how to cooperate, would rather suffer their own loss also want to let the other party satisfactory cooperation, "The Sea Na Chuan, have capacity is big"! So, this is not a lot of people can do, On the surface, this kind of marketing method may sacrifice a lot of benefits, so many people see this description, they dare not use.

Second, this marketing approach is actually a service-centred approach, in which the human weaknesses of the operation, such as allowing users to remember the number or take their own home any number can go to get these prizes, from this point of view, many people may feel unreasonable, why is this designed? In principle, let users feel that there are a lot of cheap to occupy, this way the marketing approach to achieve the best results.

Again, do not be too professional in the design process, so that most people can participate, which requires not too much limit the level of participation, as well as the form of participation and so on.

From these points of view, those who are deeply influenced by traditional education are simply unable to understand and understand the unique way of marketing, so they may not be able to use it. Said is the marketing way, more should say is a kind of view the society to view the world the brand-new mentality, is one kind to fix up on the realm on the overall promotion.

Conclusion：

Writing here a little dozing off, which in itself is to take advantage of the noon rest of the file to write a little bit. This marketing way there are many kinds of application scenarios, such as the offline shop How to use, the site alone to promote how to use, and so on, welcome you add I qq:1020525604 detailed chat.