How to use search engine denoising technology to improve the effect of SEO

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Denoising is a basic step in the search engine preprocessing, which refers to the process that the search engine identifies the content on the page that is irrelevant to the topic and deletes it. The sentence of the day marketing is to chat with you about how to use the search engine denoising technology to enhance the SEO effect of our site.

Principle of noise elimination technology

For search engines, not all parts of the page it needs to crawl, there are some parts of the ranking calculation is meaningless, such as navigation bar, copyright text description, advertising and other blocks. Considering that the search engine needs to deal with a very large number of pages, this part of the absolute amount of meaningless content is also very large, in order to save computational resources, improve the speed of ranking calculation, the search engine in the preprocessing will be identified after the elimination of these content. This process is called denoising.

Criminal Day Team research found that the search engine application of noise cancellation technology can be divided into three categories: based on the Web page structure method, based on the template method and visual information based approach.

1, based on the Web page structure method. That is, according to HTML tags on the page to partition, some of the head, navigation, text, advertising and so on the block, only grasping the main body and other important parts.

2, the basic mode version of the method. Refers to extracting the same template from a set of pages and then using these templates to extract useful information from the Web page.

3, based on visual information methods. Refers to the use of the layout of the elements of the page, so that the layout information can be used to partition the page, retaining the middle of the page, while other areas are considered noise.

Criminal Day Small series that seoer use de-noising technology embodied in two aspects, one is in the main part of the page manual noise reduction, help search engine lock key content; The second is in the text area appropriate add noise, let search engine is not easy to identify false original.

Ii. How to reduce noise artificially

Criminal Day Marketing that the technology to reduce noise and search engines to identify the principle of noise contrast, mainly the following three aspects of work.

1, search engine will be based on the structure of the Web page to identify noise, so the SEO staff in the processing of the Web page structure proposed to introduce JS code, the page, navigation, advertising, copyright notices, such as the content through the JS call to achieve. Because these blocks in the station is likely to be repeated, once included, it is easy to cause repeated accumulation of content, affecting the quality of the whole site score.

2, search engine will be based on the page template to identify the noise, so the SEO staff in the construction of the page should try to use the same set of templates, especially in the revision of the time do not easily move the template to help search engine identification noise block.

3, search engine will be based on visual information to identify the noise, so the SEO staff in the construction of the Web page should be as far as possible to follow the general principles, the content of the text arranged in the middle of the page, rather than get some very personalized pages, increase the difficulty of the search engine identification noise.

The technology of artificial noise reduction now SEO personnel application has been very extensive, and then the day of the campaign to talk to everyone about the text area how to add noise method.

Iii. How to add noise to the text area

In the "search engine how to identify false original article", a small part of the sentence introduced the search engine recognition of the principle of false original technology, interested readers can go to relive. We always hope that the articles on their website are original by search engines, in the text area appropriate to add noise can "confuse" search engines, such as the following ways:

1, in the text under the title of the release date, author, source and other related information, believe that even if it is a reprinted article, these information should be unique after the generation.

2, in the middle of the text area or the left or the lower part of the call related articles, recommended reading modules. Such a station call generated text and links should also be different from other sites.

3, in the text area call related tags, so that the resulting label text and links are original.

4, in the body of the corresponding generation of some with domain names or Web site name of the text, letter combination. Many information sites to prevent the reprint of this method, in fact, from the point of view of the SEO, it also has the effect of adding noise. Of course, these words have to use special effects, such as using the same text color as the background of the page, to avoid interfering with the normal user reading.

The above is the punishment day small arranges the body area to add the noise several methods, I believe you fight in the front-line stationmaster this aspect to have the experience more, also welcome everybody in the comment proposed more method, everybody exchanges with each other.

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