How to use the long tail theory to carry on the network marketing

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First to say what is the long tail theory, Baidu encyclopedia on the complete definition is: "When the location and channel of commodity storage flow are wide enough, the cost of production is so steep that individuals can produce, and when the cost of goods is drastically reduced, almost any product that previously seemed to be extremely low in demand would be bought as long as it was sold. These demand and the low volume of products occupy a common market share, can be compared with the market share of mainstream products, or even greater. "This is the result of Anderson's long term research, ebay, Amazon Google, and so on, which has a profound impact on today's e-commerce, so how can we make use of the long tail theory to achieve more accurate network marketing?"

The relationship between long tail theory and key words

Because at the beginning of marketing, we want to set up their own website brand, this is usually said the keyword, and the choice of keywords and long tail theory has a great relationship, the current mainstream SEO optimization method is to optimize the goal in the long tail, rather than those main keywords, after the author's research found that The current flow of the site most of the source of traffic is through the long tail word, basically able to account for the total flow of 60%, it is these long tail words of the huge advantage, just let the target key keywords get a pretty good ranking, this is typical of the rural surrounding city optimization Method!

and through a Web site that has less traffic, the source of these flows are mostly through the main keyword, visible if only rely on the main keyword to attract traffic, it is very difficult, even if it is to invest a lot of money is often not easy to get, because many competitive keywords have done Baidu bidding, This will naturally depress a lot of competitors, so for some small sites, the best way is to update some long tail keyword content, expand the number of long tail keywords, so that the use of long tail keywords to attract traffic!

Second: Long tail keyword and profit link

Long tail keyword is a kind of the original 28 principle inside the 20% through the long tail optimization infinite amplification, so that 20% of the profit into 60% of the profit, this is a complete subversion of the classic 28 theory of marketing, that is 20% users will produce 80% profit, which is why the long tail theory of the popular, Here we will analyze the specific advantages of the long tail theory!

One is the emergence of search engines, let the long tail keyword become the main force of marketing, because the long tail word can effectively bring accurate users to the site, for example, weight loss of this keyword, you can derive several long tail words, such as weight loss products, weight loss products, and so on, usually choose the list of slimming products to search for users, will have a strong desire to buy, so through the weight loss products list is easier to get accurate orders!

The relationship between long tail theory and long tail keywords

Some people see the great role of the long tail theory, so in the choice of long tail keyword above usually will be the more the better, but to do so, the content of the site will become very messy, usually a website keyword is three to four, one of which is the main keyword, the other two to three can choose targeted long tail keyword, See long tail word is not the more the better, but through the user experience understanding and analysis, can find the right long tail keyword! Of course, after the long tail word set, but also according to the user's comments, to score, and then edit the comments and so on, so as to help users to choose!

Long tail theory at present in the network marketing is very hot, but some people have a smattering of things, often to do the right opposite, thus affecting the long tail theory of marketing effect! I hope the above text can help everyone! Source: http://www.microimage.com.cn Microscope Action Original A5 starting, reprint please keep.