How to use the media to promote your website

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As we all know, a website to develop, the most important thing is to have a sustained and stable flow and the corresponding visibility, traffic and visibility how to come, plainly is to rely on publicity. Talk about propaganda, not open to our usual contact with the media. It can be said that through the media to declare war on their own website, is every webmaster in the promotion of the time is not around a ridge. So today we're going to look at how to use the media to promote the site.

General principles

Whether it's a paper media or a TV station, a veteran who has been in the media industry for a while, I'm sure they all know the truth. Simple advertising is only the initial stage of media publicity, the key to the promotion and cooperation. That's the way it goes.

First, put the advertisement

First the most stupid way, I believe most people know that is to spend money in the media to buy ads. Here, it is inevitable that someone asked, since it is known, you also talk about anything. You do not worry, in fact, the problem is that the same is the cost, the key to the money must be spent on the value of each point will be spent on the blade. Specifically, before advertising, you have to study the audience of their own site groups, if it is young people generally see more network TV, office crowd like reading newspapers, middle-aged people have to watch TV, listen to the habit of radio, thus, the choice of advertising media is not the same.

Again, the purpose of your promotion is different, the way you put it will change. For example, pure hope to flow, it must use text or picture ads, and your site hit the most eye-catching place. If you want to advertise your site's popularity, you can choose to name a few related programs on a radio station, or give a prize to some listeners, which is a pretty high price.

II. cooperation with the media

Gentlemen, please remember that regardless of any cooperation, the most important thing is to master each other's intentions, and strive to achieve a win, this is the premise and basis of cooperation, many friends think that the media has always been a strong group, a small site can talk to each other, I will tell you today, the answer is yes, Cooperation with the media has at least three big chunks of space.

1. Complementary cooperation based on the characteristics of the media

Every media has its own advantages and disadvantages, which is the same as the truth that nobody is perfect. On the radio, they have the advantage of high customer loyalty, easy to target groups, shortcomings are also obvious, there is no visual effect, only one-way transmission. So, if your site is listening to the radio program online, at the same time for them to open a forum, message board, the other radio in the program will inevitably mention that to a certain site can listen to our program, so that your site on a more stable flow, is not very simple.

2. Provide online survey for local area

It is not understandable that Internet media is the highest level of interaction in all media, and on the contrary, even the most powerful TV media such as CCTV have a headache when they encounter a user survey. Whether to call or ask users to send a letter, it takes a lot of time, and after the collection of information to specifically arrange staff to statistics, summary. What's more, the Chinese are more reserved, generally do not like to speak ill on the phone, hehe. Therefore, the best way to do user surveys is always to use the network. If you can let local TV station on your website to open the Audience Survey column, that to your reputation and traffic contribution, it is conceivable ah.

3. Organize audience and audience meeting

I think the webmaster heard there is a doubt, these media organizations to listen to their friends will not be very simple, yes. But there is always a gap between practice and theory. Purely by the media organization activities, often have the problem of poor interaction, because the audience, the audience is usually not with each other, completely unfamiliar group of people, to the scene, really staring, that call an embarrassment AH. But the netizen is different, everybody usually is in the forum each other to shoot the brick, the irrigation good friend, before meeting had the good Sentiment foundation, all of a sudden put the atmosphere up. In fact, there are many successful precedents for websites and media joint ventures, and there is no reason not to try. Www.qintiao.com