How to use the World Cup to do social marketing?

&http://www.aliyun.com/zixun/aggregation/37954.html ">NBSP; The World Cup as a major global event, for most brands, the possibility of cooperation with the official is relatively small. However, this does not prevent some brands to use the World Cup to promote and marketing, how a brand using the World Cup event in social media marketing it?

Four tricks for social marketing using the World Cup:

The first recruit: Hot marketing

For the World Cup, the star will always be the focus of the game, some of the details of the match and some of the star's highlights, in the context of high global attention, may become a hot topic of discussion. During the World Cup, you must follow the hot spots and use these hotspots for marketing. The core of the hot marketing is "fast", some important games, to use the fastest speed to form high-quality copy and dissemination of material for social media promotion, must strike the iron, fast win.

In the 2012 London Olympics, Nike on Sina Weibo, is to use "hot marketing", launched a "Live your Great" series of micro-blog promotion, instant become a hot topic on Weibo. "Who dares to spell all the dignity, who dares at the peak from scratch, even if will get nothing, who dares to break, who dares to fall, great dare." "This is the August 7 London stadium 110 meters hurdles after the end of the game, the Nike official Weibo release of the message, within 24 hours by netizens spontaneously forwarded nearly 130,000 times ...." See more: Http://www.chuangxp.com/question/find/3915-0.html?u=ir