How to view a large number of Shanghai physical stores by shop squeeze close?

Source: Internet
Author: User
Keywords E-commerce know
Tags accelerating behavior big data big data age change channel close consumer

Just after reading an interview with Robin Li, he has an idea that the Internet is accelerating the impact of traditional industries. (maybe the words are not exactly accurate, but that's what it means)

We all say now is the big Data age, is the mobile internet era, if the traditional industry can not grasp the change of consumer behavior caused by the change of cash flow channel, will be eliminated. So Taobao live, the entity shop is dead.

Wal-Mart, the world's first retail industry, is now struggling to find O2O channels. What is more frightening is that many traditional industries have not yet recognized the Internet's change to consumers.

Online consumption, or the arrival of a large data age, is an opportunity for physical stores. If a supermarket has the internet thinking, based on this to change the business model, it will naturally succeed. This success is not to beat the competition, but the competitors did not keep up with the pace of the Times was eliminated, only the remaining alive in the supermarket, so it succeeded.

More typical examples, such as rising antivirus. It at the time of the charge, 360 suddenly provide free antivirus service, to the entire antivirus industry with a huge impact. 360. Because it does not rely on anti-virus software to make money! 360 Antivirus first to 360 to bring huge installed capacity, and then 360 based on user base to exit search engine, app and so on products, step-by-Step guide and change people's consumption habits, to achieve the purpose of profit.

This year is very hot two keywords: Internet thinking, large data era.

The collapse of the physical store, the rise of E-commerce, is actually just a start. Because of the national conditions, the impact of E-commerce on China's traditional industries started time has been greatly postponed. The traditional industry I am talking about here refers to what is closely related to our lives: medical care, education and so on.

Today, I heard a new news, next year China will open some of the drug network sales channels, even prescription drugs. We can imagine the purchase of medicine in the future like a net to buy clothes as convenient, we online registration, online video consultation, then the line of the medical industry will inevitably be affected.

Similarly, the development of micro-mail and QQ social software is also impacting the communications industry. The future is the era of the king of Traffic.

Of course, this does not mean that E-commerce will completely replace the physical store. For example, the above hospitals, because we can not always operate online.

Thus, the traditional industry has the advantages of E-commerce can not be replicated, the same is true of E-commerce.

Li said in an interview that the current Internet Product manager is at a "T" junction, either left or right. To the left is to deepen the Internet technology, become a technical talent, to the right is involved in the traditional industry, looking for traditional industries and the integration of the Internet.

The same is true for physical stores. Or to the left into the industry, looking for offline industry resources integration, or to the right, do O2O. Wandering in situ, sooner or later was photographed dead on the beach.

See the physical store closed, some people think is a crisis, some people can see the trend of the times, grasp the opportunity to seek transformation.

There is a saying that it is terrible that you do not even know who the competitor is, is already dead. On hardware, the millet mobile phone than Nokia, Motorola, but the former wind, the latter to survive, because their competitors are not each other, but the transformation of this era.

In 09, Lee talked about the future of smartphones. In that mobile phone just connected to the era of network, Lee Kai-fu thought: the future of our mobile phones can be realized speech recognition, such as voice assistant. I said to the assistant, "go to the nearest hotel," and it would give me information about the hotel name, route, etc. I can also take photos of the mobile phone directly to the social platform, to share my status at this moment, the photo is not good to see, I can find a software to repair it. Smart phones will have to cut prices, when everyone has a smartphone, the era has changed.

Now we look back, just four or five years, the predictions of this era have come true.

Forward-looking, wise too.

Natural selection, survival of the fittest.

Even so compassion, social change is more inevitable blood and tears. The reform of state-owned enterprises, a large number of workers laid off, tens of millions of families lost their economic sources overnight, grievances. But the leaders of far-looking have seen the reform 10 years later, 20 years later today, even 90 years, 100 years later tomorrow.

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