How to view the quality cost of Web pages from the "Web quality white paper"

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August 7 Baidu through webmaster platform released the latest "Baidu Search engine page quality white paper" content. If you have been a SEO veteran, you can say that when reading, feel nothing substantive content. If this is the case, then we have a higher level of our requirements, we have done it? or how much we did? If all do, I believe that the site will not be poor rankings, this white paper can effectively help us to verify their direction is correct.

Looking at the 18 pages of this white paper, the core of the content is about measuring the quality of the pages of the description, frankly speaking, web quality is a Web page to meet the needs of users of the measurement, is the search engine to determine the order of results is an important basis. However, the search engine is a machine and he can't recognize anything, so engineers need to write some algorithms to get them to work intelligently.

Dimensions for measuring site quality The white paper lists three key elements: (content quality, browsing experience, accessibility)

Baidu search engine to consider the quality of Web page content is very much, the most important is: (Cost, content integrity, information real effective and safe)

These words are very important, 4 points, the most difficult to understand the point should be the concept of cost. The concept of cost in life is very good to understand, is how much money, how much money will be spent. So what is the cost of a Web page content?

I'm here to ask you a few questions, and when you're done, believe that the concept is ripe for the heart.

(1) Content clear and complete rich and orderly Web page cost is high, or content less integrity degree low reasonable average page cost?

(2) The high cost of the Web page of the pure text, or the high cost of text + picture?

(3) text + Picture of the Web page cost is high, or text + video page cost high? or text + pictures + video of the high cost of the page?

(4) A high cost of the internal pages of a Web site, or is the high costs of a site's catalog page or feature page?

(5) The high cost of the website directory page, or the high cost of the homepage?

(6) Often update the article Web page cost high, or not update the cost is high?

(7) Is there a lot of users who comment online and respond to the high cost of interacting with the Web page, or is it expensive to have a single page that nobody cares about?

(8) is the user needs of original text to solve the user needs of high cost, or the Internet copy a ready-made answer the cost of high

Well, through the 8 questions above, I believe that one of the most difficult concepts in this white paper must be understood.

But there are 3 more questions to be explained, to prevent misunderstanding.

(1) The 8th article about original

In fact, the 18-page white paper does not mention the original word at all. For the original, 2012 years ago, Baidu stressed that the intensity is relatively large, so a variety of sipilailian words of experts to come out of the article. There is no content value system, no depth of the original to say that there is no meaning, in the search engine's eyes is a low quality.

For the content of the output, the most fundamental is to ensure value output, as for the original or not, search engines and users are not too want to pursue, the most important thing is to meet user needs.

Of course, in line with the user needs of the content is clear and complete and rich, effective and high-quality resources and targeted original behavior is encouraged, because the content of the scarcity of the quality of the Web page is also measured by a dimension, usually pay attention to a degree.

(2) 6th update

The exact update of the site cost is necessarily higher than the site is not updated, so we are now "" "in the update, I believe that the August white paper soon after the release of a lot of friends of the site is down right? This time the right point is about the update, do not need to update the site every day in the update, is not the optimization of the transition, cheating? Need to update the site has not been updated, is not optimized, down the right.

So what does this say?

There is a question you need to understand, why do we update the site? Most of my friends will say that everyone is updating, so I want to update. That's ridiculous! Answer: Whether the website needs to be updated is based on the needs of users. For example, moving the site-what is the best update? Users to the site is basically to find nearby, and then need a phone number, such as Enterprise station, update what? Daily update Enterprise dynamic Industry information, leadership inspection, corporate honor? Users do not care, and even some friends directly update the entertainment news, I can only say, hehe ... ... Need to update the site does not update will be down the right, such as news sites, blog sites. Finally, the need to update the site is based on the needs of users.

(3) The 3rd text + picture + video page of necessity.

This type of Web page, although the cost is high, but not as long as it is such a Web page Baidu gives the score will be high, this is required to see the user needs, if the customer does not need to watch video you put a video, is not to customers increased reading costs. Then there is the problem of typesetting, things are quite complete, but typesetting dirty, is not also to the user to increase the cost of reading, reducing the user's experience.

The above is today I want to share with you about the "Baidu Search engine page quality white paper" In the cost of the Web page, summed up is: in meeting the needs of users, more comprehensive and more intuitive more efficient display of user needs to increase user experience to enhance the cost of the Web page behavior, conducive to the promotion of

About the quality of the cost of the page, we can refer to a friend of this station: mortar spraying machine, very in-depth analysis of user needs, the overall layout of the site to meet the needs of users, adequate Web page costs, the overall user experience is very simple, is comfortable.

No matter how Baidu algorithm changes, we only do the user experience to help things, down the right and we do not, the intention to do the station, supplemented by a weak technology, ranking, It is not a matter son.

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